Immediatek and SunnComm partner to bring secure burn solution to Electronic Music Distribution

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Wednesday, June 18, 2003

Immediatek and SunnComm partner to bring secure burn solution to Electronic Music Distribution

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Immediatek has announced that it has formed a strategic alliance with SunnComm Technologies by incorporating SunnComm's unique MediaMax(TM) copy management technology into Immediatek's NetBurn(TM) disc burning product line. The NetBurn Secure(TM) product is based on existing NetBurn "one-click" download-and-burn technology. The combined technology is the only product of its kind to offer content owners both copy control and a seamless process for downloading and burning music.

The combined process leaves no files on the user's computer. NetBurn Secure will protect the copyrights and revenues of artists and record labels while offering end users a simplified burning solution. This joint development project combines the core competencies of both companies and fills a void in Electronic Music Distribution (EMD).

Based on existing NetBurn "one-click" download-and-burn technology, NetBurn Secure is scheduled for release next quarter. It is the only product of its kind to offer copy management coupled with a seamless process for downloading.

NetBurn Secure will be available initially as a server application, providing seamless one-click downloads and burns to those utilizing the technology when downloading music over the Internet. Immediatek is also talking with major record labels and recording studios to provide NetBurn Secure in a high-end desktop version that will feature sophisticated mastering tools for building MediaMax compliant discs. NetBurn Secure fully implements all aspects of MediaMax and Microsoft Windows Media DRM, providing the only consumer-based secure burning solution available anywhere.