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Wednesday, March 12, 2003
 Leadig companies back MPV standardfor music,photo and video digital media collections
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Message Text: Leading PC, consumer electronics and digital imaging companies announced their support today for MPVÔ (MusicPhotoVideo), a new open standard format to enhance the way consumers store and enjoy collections of personal music, photo and video content on storage media, such as data CDs and DVDs. Some companies will release the first MPV creation applications and players in the second half of 2003.

Also announcing implementation of the MPV format in future products are companies developing leading software and firmware applications for creating multimedia discs. These applications include ACD Systems ACDSee, Ahead Software’s Nero, ArcSoft PhotoBase, HP Memories Disc Creator, Planetweb Digital Photo and Audio Managers, Roxio Easy CD & DVD Creator, Sonic Solutions MyDVD and RecordNow Max.

CURRENT ISSUES FOR MULTIMEDIA CONTENT ON STORAGE MEDIA

Consumers are already assembling collections of hundreds of files of personal music, photos and video clips and storing them on storage media such as CDs and flash memory cards. Currently, each creative application organizes and records the files with unique structure and naming. There is no standard way for CD and DVD players to recognize and playback the content.

Without a standard method for organization and access, the consumer electronics (CE) device can take minutes to read through large collections of multimedia content and cannot provide convenient ways to select from among hundreds of songs or photos. Consumers get frustrated with trying to find and quickly access their desired music, photo or video content.

HOW CONSUMERS WILL ENJOY MPV

The MPV control file provides a table of contents of the storage media such as CDs and DVDs which a MPV-enabled device can quickly recognize and use to navigate and access the multimedia content. Additions and edits to playlists and multimedia content can be made easily without rewriting the entire disc.

Storage media, like CDs and flash memory cards, containing MPV playlists can be enjoyed on a PC or in any consumer electronics product that supports content in formats used on PCs such as MP3 and JPEG files. This will provide unprecedented ease of use and a much enhanced user experience.

MPV TECHNOLOGY

Manufacturers can add MPV support in new products by adding a small MPV reader. Similarly, most application software requires only modest enhancements to support MPV.

Storage media such as data CDs and DVDs with an MPV playlist are compatible with existing CE devices that already play files on recordable data discs. MPV is compatible with the ISO 9660-1 and Joliet file systems on CD and supports multisession CDs.

The Common Picture Exchange Environment (CPXe) provides a standard way for MPV photo collections to be used with online photo printing services. CPXe was recently announced by the International Imaging Industry Association along with Eastman Kodak Company, Fuji Photo Film Co., Ltd and HP.

MPV is an open industry specification developed under the leadership of the Optical Storage Technology Association (OSTA) and available from OSTA at no cost. OSTA will manage a MPV logo licensing program for software application developers as well as CE device manufacturers. Conformance and support of the defined media formats will provide users with a guarantee of compatibility; test suites will be self-administered. Information regarding the MPV specification, SDK for software developers and logo licensing program can be found at www.osta.org/mpv.
 
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