It's a premium product designed for health care customers or employers and health systems that use Fitbit to keep tabs on employees' health efforts and keep costs low.

Fitbit Care is available today through Fitbit Health Solutions. The company also announced today that Humana Inc. selected Fitbit Care as a preferred coaching solution for its employer group segment. More than 5 million Humana members will have the potential to access Fitbit health coaching or wellness solutions through a comprehensive range of wellness programs and capabilities, such as Go365 and the Humana Employee Assistance Program (EAP).

Specifically, the Fitbit Care platform includes:

• Wearables and self-tracking: Fitbit devices and software allow individuals to continuously track activity, sleep, heart rate, and other metrics like female health tracking to help people better understand their overall health and reach their health goals. With a user's consent, real-time, objective health data also provides care teams with a more comprehensive picture of an individual's health for more personalized recommendations and care.
• Personalized digital interventions: Fitbit Care delivers Fitbit's community social support tools with challenges, private social groups within Fitbit's social feed and guided workouts.
• Health coaching and virtual care: Fitbit Health Solutions is making health coaching available to enterprise health customers. Coaches work with participants and their care teams to create and execute personalized care plans. The coaches build strong connections with individuals via in-app communications, phone, and in-person meetings to support their goals such as weight management or tobacco cessation; management of chronic conditions like diabetes, hypertension or depression; and complex conditions like chronic pulmonary obstructive disease or congestive heart failure.

Individuals who are enrolled in the health coaching component of Fitbit Care through their employer, health plan or health system will have access to a new app, called Fitbit Plus.

The app allows individuals to communicate directly with their care team and health coach, so they can receive personalized guidance and support at the time and place that is best for them.

Fitbit Plus also supports the integration of more advanced health metrics including blood glucose, blood pressure, or medication adherence for tracking alongside data from Fitbit and other third-party connected devices.

Fitbit Plus is available now, as part of the Fitbit Care solution.