YouTube is creating original programing for international markets including France, Germany, Japan, Mexico and India to try to draw new customers to its paid subscription service.
According to Susanne Daniels, YouTube's global head of original programing, the new programing will come in the form of multiple genres such as music documentaries, reality series, talk shows and scripted series. It will be produced in local languages and subtitled or dubbed for other markets.
Some of the programing will appear on YouTube Premium, the monthly subscription service formerly called YouTube Red. Other content will be available on YouTube's free service with advertising.
YouTube already has released some original shows in South Korea and one in India.
YouTube will be competing with companies including Netflix and Amazon.com that are investing in local language programing for online audiences around the world. |