Thursday, March 28, 2024
Search
  
Thursday, December 6, 2001
 Acer spins off peripheral unit!
You are sending an email that contains the article
and a private message for your recipient(s).
Your Name:
Your e-mail: * Required!
Recipient (e-mail): *
Subject: *
Introductory Message:
HTML/Text
(Photo: Yes/No)
(At the moment, only Text is allowed...)
 
Message Text: Acer Communication & Multimedia, the peripheral manufacturing unit of Acer, has been spun off from the parent company and renamed Benq. This is the second spinoff of Taipei, Taiwan-based Acer so far this year and is part of a larger restructuring operation. Earlier, Acer spun off its contract manufacturing operation, which became Wistron.

Like other hardware makers, Acer has been hit hard by the PC market's downturn, which began in mid-2000. The new Benq brand will be used in all markets, including the lucrative mainland China market. Acer has had an on-again, off-again relationship with Acer C&M, which has functioned as a fairly autonomous subsidiary. Acer C&M tried to market scanners and CD recorders under the Vuego brand a couple of years ago, but then returned to the Acer brand.

When asked why creating a new brand would work now when it had failed before, Acer CEO Stan Shih said there was a "much (more) limited Chinese market back then." That situation has changed. China has become one of the largest markets in the world for information-technology products and the fastest-growing major market. Acer C&M is already selling several products in mainland China, including LCD (liquid-crystal display) monitors and keyboards."With the current situation, we should be able to market our products under an independent brand. That's why we decided to come up with Benq," Shih added."
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2024 - All rights reserved -
Privacy policy - Contact Us .