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Thursday, September 20, 2001
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Broderbund enters hot CD-Burning category
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Broderbund, a leading publisher of rich media software, today announced that it has signed an agreement to publish the award winning NTI CD-Maker, a CD-Burning product produced by NewTech Infosystems (NTI). Under the terms of the agreement, Broderbund will be the exclusive distributor of the product through retail and school channels worldwide with certain OEM distribution rights.
According to Eric Winkler, vice president of marketing at Broderbund, the tremendous fit between Broderbund's market leading rich media and productivity software, such as The Print Shop and Family Tree Maker and NTI CD-Maker, enable the company to offer a blend of synergistic solutions to retailers, new customers and its 40 million users worldwide. The agreement with NTI follows last week's announcement that Broderbund is expanding its focus beyond its current market leading brands to include new high-growth markets such as rich media segments, including photo and video editing, digital music and utilities. NTI CD-Maker will ship in the U.S. through retail and other channels in the fourth quarter of 2001. |
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