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Wednesday, July 11, 2001
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SafeAudio technology adopted by key CD equipment manufacturers
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"...TTR Technologies announced that its SAFEAUDIO copy protection technology has been adopted by the music industry's key encoder and testing companies, Toolex Data Handling, Eclipse Data Technologies, DCA Inc., and DaTARIUS Technologies GmbH. As a result, SAFEAUDIO can now be rapidly deployed at CD manufacturing facilities around the world to produce SAFEAUDIO-protected discs.
The SAFEAUDIO protection process is designed to prevent unauthorized copying of music CDs without detracting from the CD's playability. It is applied at CD manufacturing facilities during the glass mastering process. TTR, together with its strategic partner, Macrovision Corporation, has worked closely with Toolex, Eclipse, DCA and DaTARIUS to develop the tools necessary for mastering and testing SAFEAUDIO-protected discs.
Brian McPhail, vice president and general manager of Macrovision's Consumer Software Division, commented, “As a result of these new partnerships with the key mastering and test equipment providers, music labels and publishers can replicate and distribute SAFEAUDIO-protected CDs in facilities throughout the world. Our strategy in 2001 has been to build the worldwide infrastructure to support rapid deployment of SAFEAUDIO as soon as the labels and publishers give the green light on SAFEAUDIO.”
Marc D. Tokayer, chairman and chief executive officer of TTR, noted, “We are pleased that SAFEAUDIO is ready for commercial launch. We have worked very hard with Macrovision to develop the best audio CD copy protection technology available. With commercial pilots now underway at various major and independent labels, we are very confident that Macrovision's talented marketing team will make this product the success in the marketplace that the music industry deserves.”
As part of its strategic alliance with TTR, Macrovision purchased an 11.4% equity interest in the company, becoming TTR's largest shareholder. Under the agreement, TTR and Macrovision are jointly responsible for completing the development of the audio copy-protection product and preparing it for commercial launch while Macrovision is responsible for sales, marketing, installation, technical support and replicator liaison..."
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