Is Adaptec Losing the 12X Bundling Battle?

Friday, October 13, 2000

Is Adaptec Losing the 12X Bundling Battle?

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"...No one has consolidated CD-R's mass-market potential like Adaptec, which has unified the most popular Windows recording tools in Easy CD Creator, and HP, which has commanded upwards of 25% of the drive market. And the two companies have been steady hardware-software bundling partners since Adaptec's Easy CD Creator hybrid debuted--that is, until HP's latest drive shipped with a new box-mate, Veritas' MyCD. This in and of itself portends tectonic market shift; HP and Adaptec have ruled the roost in retail CD-R for nearly a half-decade.."