Boasting octa-core architecture, Ascend Mate7 has an intelligent Huawei Kirin 925 processor made up of four A15 1.8 GHz and four small A7 1.3 GHz chipsets which are activated in different configurations depending on the power needs of a specific app or function so the smartphone can be smarter with power management. Huawei says the results is an up to 50% battery power saving by automatically using smaller A7 cores to power standard apps that consumers use at least 80% of the time, and kicking in the larger A15 during high-performance use such as gaming. The processor also automatically activates additional cores when it detects that 85% to 95% of a single core's processing capability is being used.

Ascend Mate7 is possibly the market's first 6-inch smartphone with instant single-touch fingerprint access to put an end to password fatigue. It enables users to unlock the phone at least 80% faster than devices that use a slower sweeping recognition option. Located on the back of the handset and measuring 9.16mm x 9.16mm, the reader supports up to five sets of different fingerprint records which can be allocated to normal and guest modes, so users can switch modes to enhance protection when securing private folders, applications, or payment information. It has a higher 508PPI ratio for enhanced reader accuracy so there's no need to swipe repeatedly before being able to unlock the device -- even with wet fingers or under light rain conditions. ARM TrustZone also stores encrypted fingerprint data within the chipset for better protection by SecureOS, and prevents direct access by third-parties.

Featuring the fastest LTE Cat6 connectivity with download speeds of up to 300 Mbps, Ascend Mate7 enables HD movies to be downloaded in less than 30 seconds. Running on a 4100 mAh Li-Polymer battery, Ascend Mate7 managed to fit a huge battery in the slim body for more than two days of non-stop normal use.

The Ascend Mate7 is made up of more than 95% metal and features an interior structure made of a strong aluminum alloy for heat reduction. At only 7.9mm slim and weighing 185g, it has an ergonomically curved back for easier operation with just one hand and an ultra-narrow 2.9mm bezel that delivers a 83% screen-to-body ratio.

With a 6-inch FHD in-cell LTPS display that consumes less power and JDI Nega-NEO technology for a 1500:1 high contrast ratio, Ascend Mate7 delivers incredibly sharp images. It has a 13MP rear-facing camera to capture better photos in low lighting with Sony's 4th generation BSI sensor and f/2.0 aperture. In addition, the 5MP front-facing camera adopts the 5P non-spherical lens for higher definition and less image distortion.

Ascend Mate7 will launch with EMUI 3.0, the new version of Huawei's user interface that makes it easier to operate with one hand and features a new look across the entire software interface. The new timeline design is used throughout for consistency and usability across various apps. In addition, it actively addresses daily needs through visually appealing design details, such as the convergence of key smartphone functions -- call, contact, and messaging -- that can now be easily switched between with a single horizontal swipe.

The recommended retail price of standard Huawei Ascend Mate7 (2GB RAM and 16GB ROM) is 499 euros, while that of the premium Huawei Ascend Mate7 (3GB RAM and 32GB ROM) is 599 euros. It will be available in more than 30 countries/territories including mainland China, Hong Kong, UK, Germany, Italy, France and Spain from Q3 2014, with other markets to follow.

Huawei also today unveiled its new Ascend G7 smartphone, which comes with a 5.5-inch HD screen, enhanced 4G LTE Cat4 connectivity and an optimized 13MP rear-facing camera.

At 7.6mm slim and weighing 165g, Ascend G7 is made using the Nano Molding Technology (NMT) to create a premium metallic unibody design and sleek frame. The 5.5-inch 1280 x 720 HD display fits with ease and comfort into one hand while the defining 0.8mm thin line on the chassis between the front and rear of the handset reflects elegance.

Ascend G7 runs on Qualcomm's quad-core 1.2 GHz processor and a 3000 mAh Li-Polymer battery. Featuring Huawei's proprietary power-saving technology that provides three power saving modes -- normal, smart, and ultra power saving -- Ascend G7 enables 1.2 days of heavy usage and the ability to operate for an additional 24 hours on just 10% battery power. Huawei Ascend G7 is 4G LTE-enabled to make connectivity faster, with speeds reaching the 150 Mbps.

With a 13MP rear-facing camera boasting a 28mm wide-angle BSI lens, and a 5MP front-facing camera with an 88-degree wide-angle lens, panoramic photo horizons can be broadened both vertically and horizontally. By double clicking the down volume button, a photo can be captured in one second. Ascend G7 provides hoto editing capabilities including manual focus to adjust photos that are out of focus, and independent light measurement features for photos taken in poor lighting. The camera also offers facial-enhancement capabilities while filming in video mode.
The recommended retail price of Huawei Ascend G7 is 299 euros. It will be available in Germany, Italy, Spain, Denmark, Hungary, the Netherlands Turkey, Poland, Norway, South Africa and Mexico from September 2014, with other markets to follow.

Huawei has also taken the wraps off a new version of its Ascend P7 smartphone which has a sapphire screen and ceramic back to make the phone more resistant to scratches.

Sapphire glass is tougher than regular glass, making it particularly suited to phone displays. Rumors have slated sapphire to be covering the hotly anticipated Apple iPhone 6.

The back of the phone has been replaced with a ceramic panel.

Besides there new materials, the internals of the smartphone remain the same: It a 1080 p screen, a quad-core processor and a 13-megapixel camera. It runs Google's Android 4.4 KitKat operating system.

Huawei hasn't given specific pricing details yet.

Other mid-range smartphones that appeared at IFA as the Ascend G620S and the Ascend Y550.

Huawei Ascend G620S has a 5-inch screen with a 1280 x 720 pixel resolution and is powered by a 1.2GHz Qualcomm Snapdragon 401 quad-core processor and 1GB RAM. It also sports just 8GB of internal storage, but it can be expanded to up to 32GB via a MicroSD card. Huawei placed an 8-megapixel camera on the back of the phone and a 2-megapixel camera on its front.

The Ascend G620S should arrive in late October and cost around $250-$330.

The Ascend Y550 is a budget phone. It has a 4.5-inch screen with a 854 x 480 pixel resolution. and uses the same processor and amount of RAM as the Ascend G620S. It also comes with a 5-megapixel camera on the back and a 2-megapixel front-facing camera.

The phone will cost about t $165 when it debuts in October.

	Mate 7	Ascend G7
Size	Height: 157.0mm Width: 81.0mm Depth: 7.9mm Weight: About 185g (including the battery)	Height: 153.5mm Width: 77.3mm Depth: 7.6mm Weight: about 165g (including the battery)
Color	Black/White	Black/White
Display	6.0" FHD Screen,1080P (1920 x 1080), 368PPI 16M colors	5.5 inch INCELL touch-sensitive screen HD 1280 x 720 resolution 16M colors
CPU	Hisilicon Kirin 925 4x1.8GHz + 4x1.3GHz + 1x230MHz	Quad ARM Cortex A53-1.2 GHz
Operation System	Android 4.4/HUAWEI Emotion UI 3.0
Memory	RAM: 2GB ROM: 16GB	RAM: 2GB ROM: 16GB
Network	LTE FDD Band 1/2/3/4/5/7/8/20/28 (Aphase) LTE TDD Band 40 UMTS 850/900/1900/2100/AWS MHZ GSM 850/900/1800/1900 MHZ	G7-L01 FDD LTE: B1/B3/B7/B8/B20 UMTS: B1/B8 GSM 850/900/1800/1900MHz G7-L03 FDD LTE: B2/B4/B7 UMTS: B1/B2/B5/AWS GSM 850/900/1800/1900MHz
GPS	GPS/A-GPS/Glonass	GPS/A-GPS/Glonass
Connectivity	Wi-Fi 802.11 a/b/g/n/ with Wi-Fi Direct support BT4.0 MicroUSB (High Speed USB)	WiFi 802.11b/g/n, Bluetooth 4.0 with BLE, Micro USB 2.0
Sensors	Gyroscope Proximity Accelerometer Compass Hall Fingerprint	Proximity sensor Light sensor Digital compass Accelerometer
Camera	13 Mega pixel Camera, 1080P video recording/1080P video playback, F2.0 5 Mega pixel HD front Camera	Rear Camera: 13MP AF BSI F2.0, with Flash Front Camera: 5MP FF
Audio	Audio: MP3, MIDI, AMR-NB, AMR-WB, AAC, AAC+, eAAC+, PCM, WMA Video: H.263, H.264, MPEG-4, MOV, ASF, RM, RMVB Picture: PNG, GIF, JPEG, BMP, WEBP, WBMP 3.5 Audio Jack 1080P Video out	Audio Codec: MP3, MIDI, AMR-NB, AAC, AAC+, eAAC+, PCM Audio File Format: *.mp3, *.mid, *.amr, *.3gp, *.mp4, *.m4a, *.aac, *.wav,*.ogg, *.flac
Video	Video Codec: MPEG-4, H.264, H.263, VP8, RV7-10, Xvid, WMV9 Video File Format: *.3gp, *.mp4, *.m4a, *.rm, *.rmvb, *.wmv Image Codec: PNG, GIF (Static only), JPEG, BMP Image File Format: *.png, *.gif (Static only), *.jpeg, *.bmp 3.5mm headset	Video Codec: MPEG-4, H.264, H.263 Video File Format: *.3gp, *.mp4, *.webm Image Codec: PNG, GIF (Static only), JPEG, BMP, WEBP, WBMP Image File Format: *.png, *.gif (Static only), *.jpg, *.bmp, *.webp, *.wbmp 3.5mm headset
Emotion UI	Supported
Battery	4100mAh（TYP.）/ 4000mAh（Rated）	3000mAh

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