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Wednesday, December 4, 2013
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Cyber Monday Sales Reach Record
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This year's Cyber Monday reached $1.735 billion
in desktop online spending, up 18 percent versus year ago,
representing the heaviest online spending day in history and
the second day this season to surpass $1 billion in sales.
According to comScore, for the holiday
season-to-date, $23.9 billion has been spent online, marking an
8-percent increase versus the corresponding days last year (and
a 25-percent increase if using the alternate comparison of the
4-week period preceding Thanksgiving).
The weekend after Thanksgiving posted particularly strong
growth online, raking in $1.594 billion in spending for an
increase of 34 percent compared to the same weekend last year.
For the five-day period from Thanksgiving through Cyber Monday,
online buying from desktop computers totaled $5.3 billion, up
22 percent versus last year, comScore added.
"Any notion that Cyber Monday is declining in importance
appears to be completely unfounded as its strong year-over-year
growth rate of 18 percent resulted in yet another record for
online spending in a single day," said comScore chairman Gian
Fulgoni. "While it's true that many retailers are bleeding
their Cyber Monday promotions into the weekend before and the
days afterward, Cyber Monday itself continues to be the most
important day of the online holiday shopping season. That said,
we did also see evidence of early promotions pulling some
dollars forward into the weekend, so it is possible that Cyber
Monday could have even been stronger were it not for the
emergence of this trend."
During the five-day period from Thanksgiving through Cyber
Monday, Consumer Electronics ranked as the fastest-gaining
product category versus year ago, followed by Video Game
Consoles & Accessories, Home & Garden, Apparel & Accessories
and Sport & Fitness.
Nearly half of dollars spent online at U.S. websites on Cyber
Monday originated from work computers (49.2 percent), up 2.1
percentage points from last year. Buying from home comprised
the majority of the remaining share (43.5 percent) while buying
at U.S. websites from international locations accounted for 7.2
percent of sales.
Visa, the world?s biggest bank-card network, said U.S.
cardholders spent $7.8 billion from Thanksgiving through Dec.
2, a 30 percent increase from a year earlier. On Cyber Monday,
Visa customers spent $2.6 billion, up 28 percent and the most
of any day during the five-day span.
Wal-Mart Stores, the world's largest retailer, said Dec. 2 was
its biggest-ever online spending day, and that Thanksgiving to
Cyber Monday marked the company's highest five-day Web sales
period to date. Top-selling items on Cyber Monday included an
LG's 50-inch television, Apple?s iPad 2 and a Fisher-Price
Power Wheels truck.
Amazon's Cyber Monday same-store sales jumped 46 percent, while
EBay's climbed 32 percent, according to ChannelAdvisor Corp.,
which provides services to sellers on both of those sites.
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