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Thursday, November 14, 2013
Smartphone Sales Accounted for 55 Percent of Overall Mobile
Phone Sales in Third Quarter of 2013
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Worldwide mobile phone sales to end users totaled 455.6 million units in the third quarter of 2013, an increase of 5.7 percent from the same period last year, according to Gartner, Inc.
Sales of smartphones accounted for 55 percent of overall mobile
phone sales in the third quarter of 2013, and reached their
highest share to date.
Worldwide smartphone sales to end users reached 250.2 million
units, up 45.8 percent from the third quarter of 2012.
Asia/Pacific led the growth in both markets - the smartphone
segment with 77.3 percent increase and the mobile phone segment
with 11.9 percent growth. The other regions to show an increase
in the overall mobile phone market were Western Europe, which
returned to growth for the first time this year, and the
Americas.
"Sales of feature phones continued to decline and the decrease
was more pronounced in markets where the average selling price
(ASP) for feature phones was much closer to the ASP affordable
smartphones," said Anshul Gupta, principal research analyst at
Gartner. "In markets such as China and Latin America, demand
for feature phones fell significantly as users rushed to
replace their old models with smartphones."
Gartner analysts said global mobile phone sales are on pace to
reach 1.81 billion units in 2013, a 3.4 percent increase from
2012. "We will see several new tablets enter the market for the
holiday season, and we expect consumers in mature markets will
favor the purchase of smaller-sized tablets over the
replacement of their older smartphones" said Mr. Gupta.
While Samsung's share was flat in the third quarter of 2013,
Samsung increased its lead over Apple in the global smartphone
market. The launch of the Samsung Note 3 helped reaffirm
Samsung as the clear leader in the large display smartphone
market, which it pioneered.
Worldwide Smartphone Sales to End Users by Vendor in 3Q13 (Thousands of Units)
Company |
3Q13Units |
3Q13 Market Share (%) |
3Q12Units |
3Q12 Market Share (%) |
Samsung |
80,356.8 |
32.1 |
55,054.2 |
32.1 |
Apple |
30,330.0 |
12.1 |
24,620.3 |
14.3 |
Lenovo |
12,882.0 |
5.1 |
6,981.0 |
4.1 |
LG Electronics |
12,055.4 |
4.8 |
6,986.1 |
4.1 |
Huawei |
11665.7 |
4.7 |
7,804.3 |
4.5 |
Others |
102941.8 |
41.1 |
70206.8 |
40.9 |
Total |
250,231.7 |
100.0 |
171,652.7 |
100.0 |
Source: Gartner (November 2013)
Lenovo's sales of smartphones grew to 12.9 million units, up
84.5 percent year-on-year. It constantly raised share in the
Chinese smartphone market.
Apple?s smartphone sales reached 30.3 million units in the
third quarter of 2013, up 23.2 percent from a year ago. "While
the arrival of the new iPhones 5s and 5c had a positive impact
on overall sales, such impact could have been greater had they
not started shipping late in the quarter. While we saw some
inventory built up for the iPhone 5c, there was good demand for
iPhone 5s with stock out in many markets," said Mr. Gupta.
In the smartphone operating system (OS) market, Android
surpassed 80 percent market share in the third quarter of 2013,
which helped extend its leading position. "However, the winner
of this quarter is Microsoft which grew 123 percent. Microsoft
announced the intent to acquire Nokia's devices and services
business, which we believe will unify effort and help drive
appeal of Windows ecosystem," said Mr. Gupta. Forty-one per
cent of all Android sales were in mainland China, compared to
34 percent a year ago. Samsung is the only non-Chinese vendor
in the top 10 Android players ranking in China. Whitebox Yulong
is the third largest Android vendor in China with a 9.7 percent
market share in the third quarter of 2013. Xiaomi represented
4.3 percent of Android sales in the third quarter of 2013, up
from 1.4 percent a year ago.
Worldwide Smartphone Sales to End Users by Operating System in 3Q13 (Thousands of Units)
Operating System |
3Q13 Units |
3Q13 Market Share (%) |
3Q12 Units |
3Q12 Market Share (%) |
Android |
205,022.7 |
81.9 |
124,552.3 |
72.6 |
iOS |
30,330.0 |
12.1 |
24,620.3 |
14.3 |
Microsoft |
8,912.3 |
3.6 |
3,993.6 |
2.3 |
BlackBerry |
4,400.7 |
1.8 |
8,946.8 |
5.2 |
Bada |
633.3 |
0.3 |
4,454.7 |
2.6 |
Symbian |
457.5 |
0.2 |
4,401.3 |
2.6 |
Others |
475.2 |
0.2 |
683.7 |
0.4 |
Total |
250,231.7 |
100.0 |
171,652.7 |
100.0 |
Source: Gartner (November 2013)
Samsung extended its lead in the overall mobile phone market,
as its market share totaled 25.7 percent in the third quarter
of 2013. "While Samsung has started to address its user
experience, better design is another area where Samsung needs
to focus," said Mr. Gupta. "Samsung's recent joint venture with
carbon fiber company SGL Group could bring improvements in this
area in future products."
Nokia did better than anticipated in the third quarter of
2013, reaching 63 million mobile phones, thanks to sales of
both Lumia and Asha series devices. Increased smartphone sales
supported by an expanded Lumia portfolio, helped Nokia move up
to the No. 8 spot in the global smartphone market. But regional
and Chinese Android device manufacturers continued to beat
market demand, taking larger share and creating a tough
competitive environment for Lumia devices.
Gartner believes the price difference between the iPhone 5c and
5s is not enough in mature markets, where prices are skewed by
operator subsidies, to drive users away from the top of the
line model. In emerging markets, the iPhone 4S will continue to
be the volume driver at the low end as the lack of subsidy in
most markets leaves the iPhone 5c too highly priced to help
drive further penetration.
Lenovo moved to the No. 7 spot in the global mobile phone
market, with sales reaching approximately 13 million units in
the third quarter of 2013. "Lenovo continues to rely heavily on
its home market, which represents more than 95 per cent of its
overall mobile phone sales. This could limit its growth after
2014, when the Chinese market is expected to decelerate," said
Mr. Gupta.
Worldwide Mobile Phone Sales to End Users by Vendor in 3Q13 (Thousands of Units)
Company |
3Q13 Units |
3Q13 Market Share (%) |
3Q12 Units |
3Q12 Market Share (%) |
Samsung |
117,053.8 |
25.7 |
97,956.8 |
22.7 |
Nokia |
63,048.4 |
13.8 |
82,300.6 |
19.1 |
Apple |
30,330.0 |
6.7 |
24,620.3 |
5.7 |
LG Electronics |
18,030.7 |
4.0 |
13,968.8 |
3.2 |
ZTE |
13,696.4 |
3.0 |
16,605.9 |
3.9 |
Huawei |
13,574.4 |
3.0 |
11,918.9 |
2.8 |
Lenovo |
12,999.8 |
2.9 |
7,203.7 |
1.7 |
TCL Communication |
12,345.6 |
2.7 |
9,326.7 |
2.2 |
Sony Mobile Communications |
9,757.5 |
2.1 |
8,202.4 |
1.9 |
Yulong |
8,801.0 |
1.9 |
5,218.5 |
1.2 |
Others |
156,004.7 |
34.2 |
153,701.20 |
35.7 |
Total |
455,642.3 |
100.0 |
431,023.8 |
100.0 |
Source: Gartner (November 2013)
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