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Wednesday, November 13, 2013
Google Sites Led The October Search Market
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Google Sites led the explicit core search market
in October with 66.9 percent of search queries conducted,
according to data released by comScore, Inc.
Google Sites were followed by Microsoft Sites
with 18.1 percent (up 0.1 percentage points) and Yahoo! Sites
with 11.1 percent. Ask Network accounted for 2.6 percent (up
0.1 percentage points) of explicit core searches, followed by
AOL, Inc. with 1.3 percent.
"Explicit Core Search" excludes contextually driven searches
that do not reflect specific user intent to interact with the
search results.
comScore Explicit Core Search Share Report
October 2013 vs. September 2013
Total U.S. – Home & Work Locations
Source: comScore qSearch |
Core Search Entity |
Explicit Core Search Share (%) |
Sep-13 |
Oct-13 |
Point Change |
Total Explicit Core Search |
100.0% |
100.0% |
N/A |
Google Sites |
66.9% |
66.9% |
0.0 |
Microsoft Sites |
18.0% |
18.1% |
0.1 |
Yahoo! Sites |
11.3% |
11.1% |
-0.2 |
Ask Network |
2.5% |
2.6% |
0.1 |
AOL, Inc. |
1.3% |
1.3% |
0.0 |
19.3 billion explicit core searches were conducted in October,
with Google Sites ranking first with 12.9 billion (up 4
percent). Microsoft Sites ranked second with 3.5 billion
searches (up 4 percent), followed by Yahoo! Sites with 2.2
billion (up 2 percent), Ask Network with 499 million (up 5
percent) and AOL, Inc. with 260 million (up 4 percent).
comScore Explicit Core Search Query Report
October 2013 vs. September 2013
Total U.S. – Home & Work Locations
Source: comScore qSearch |
Core Search Entity |
Explicit Core Search Queries (MM) |
Sep-13 |
Oct-13 |
Percent Change |
Total Explicit Core Search |
18,650 |
19,339 |
4% |
Google Sites |
12,477 |
12,934 |
4% |
Microsoft Sites |
3,350 |
3,495 |
4% |
Yahoo! Sites |
2,101 |
2,151 |
2% |
Ask Network |
474 |
499 |
5% |
AOL, Inc. |
249 |
260 |
4% |
In October, 68.4 percent of searches carried organic search
results from Google, while 27.1 percent of searches were
powered by Bing, comScore said.
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