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Thursday, September 19, 2013
 NIKON 1 AW1 Interchangable Lens Camera Is Waterproof, Shockproof
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Message Text: Today, Nikon announced its first waterproof, shockproof interchangeable lens camera1, the Nikon 1 AW1.

To complement the AW1, Nikon also introduced two new waterproof, shockproof and freezeproof lenses, the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and 1 NIKKOR AW 10mm f/2.8. Striking the balance between portability and performance, the 11-27.5mm lens offers a versatile lens option with a 2.5x zoom range. Additionally, the portable wide-angle 10mm lens offers a f/2.8 aperture.

The Nikon 1 AW1 is waterproof (down to 49 feet), shockproof (up to 6.6 feet) and freezeproof (down to 14 F). It comes with built-in GPS technology, an altimeter, a depth gauge, an electronic compass and a virtual horizon indicator. What's more, the cameras pop-up flash is waterproof as well.

The camera is featuring both a 14.2-megapixel CX-format CMOS sensor and Nikon's EXPEED 3A image processing engine. It also sports a wide ISO range (160 to 6400), Nikon's Advanced Hybrid Autofocus (AF) system for capturing fast moving action. To capture even the fastest moving subjects with clarity, the 73-point AF array can lock on to the action in approximately 80 milliseconds. The AW1 also offers a very fast continuous shooting frame rate (approx. 15 frames-per-second [fps] with AF) and continuous shooting at 60 fps when the focus is locked.

Similar to the Nikon COOLPIX AW110, the AW1 also includes Action Control, which allows users to control certain functions of the camera simply by swinging it in the air.

When using the Nikon 1 AW1, the Creative Mode menu provides an easy way to utilize full manual exposure controls (P,S,A,M) as well as Selective Color, Miniature, Soft, Night Landscape, Backlighting and Night Portrait modes. Additionally, Easy Panorama provides a simple way to capture vast landscapes from a wide perspective.

The Nikon 1 AW1 incorporates Full HD 1080p video capabilities as well as Advanced Movie Mode. In Advanced Movie Mode, users can shoot Full HD video and high-resolution stills simultaneously. Additionally, Slow Motion Movies can capture all the action at either 400 fps or 1200 fps. The AW1 also features Enhanced Motion Snapshot Mode, which provides shooters with the option of capturing a quick passing moment with a short, slow-motion movie sequence in addition to a single defining still image.

When Best Moment Capture Mode is selected, camera users have access to Smart Photo Selector or Slow View modes. With Smart Photo Selector, the AW1 can capture up to 20 shots with a simple press of the shutter button, and the camera will select the best shot. Slow View is ideal for extreme action sports; once focus is achieved and the shutter button is pressed halfway down, users capture live action (approx. 1.33 seconds) while the subject is displayed in slow motion on the screen. A slowed-down view is then continuously looped over until the shutter is fully pressed.

Furthermore, the Nikon 1 AW1 features an Auto Mode to help users frame the perfect shot with ease. The AW1 also comes equipped with Live Image Control, giving the user access to real time adjustments of Active D-Lighting, Background Softening, Motion Control and Brightness Control, which are displayed on the AW1's LCD screen prior to capture.

When in Underwater mode, users can choose from either three options (standard, scuba, close-up), which will automatically adjust the camera's settings to deliver optimal results based on the type of activity. Additionally, the Underwater White Balance setting makes adjusting white balance simple, while the Underwater Distortion Control corrects the effects of distortion caused by water.

Similar to previous Nikon 1 System cameras like the Nikon 1 J3, the Nikon 1 AW1 is fully compatible with Nikon's optional WU-1b Wireless Mobile Adapter, allowing images to be transferred to compatible smart devices wirelessly. If using the free Wireless Mobile Adapter Utility application for Android platform smart devices as well as iPhone and iPad mobile digital devices, AW1 users will have the ability to remotely take photos with the camera from a smartphone or tablet as well.

Alongside the new Nikon 1 AW1, the waterproof, shockproof and freezeproof 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and 1 NIKKOR AW 10mm f/2.8 provide two lens options. When attached to the AW1, these lenses can handle tough conditions while being waterproof (up to 49 feet), shockproof (up to 6.6 feet) and freezeproof (down to 14 F). The 11-27.5mm lens that packs a 2.5x zoom (30-74mm equivalent). The 10mm provides AW1 shooters with a wide angle of view, useful when capturing everything from sweeping landscapes to close-up action that fills the frame. Not to be outdone, the 10mm has an aperture of f/2.8.

The Nikon 1 AW1 will be available as a one-lens kit, with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 lens, and a two-lens kit with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and 1 NIKKOR AW 10mm f/2.8 lenses. The Nikon 1 AW1 kit with the 11-27.5mm will be available in October 2013 for the suggested retail price (SRP) of $799.957.

The Nikon 1 AW1 two lens kit with the 11-27.5mm and 10mm lenses will be available in October 2013 for the suggested retail price (SRP) of $999.957.

Additionally, new accessory skins for the AW1, 11-27.5mm lens and 10mm lens will come in a variety of colors including black, khaki and orange. These skins will be available in October 2013 for the suggested retail price (SRP) of $36.967.

Lastly, the new Filter AW 40.5 NC attachment will be available in Spring 2014.
 
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