Facebook Unveils Mobile Games Publishing Program

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Wednesday, July 31, 2013

Facebook Unveils Mobile Games Publishing Program

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Facebook is offering developers of mobile games help at going global with smartphone or tablet titles in exchange for a share of revenue.

The social network on Tuesday announced a Facebook Mobile Games Publishing pilot program in which it will work with small or medium-sized developers and promote their works in the online community.

"There are many developers with awesome mobile games who don't yet have the upfront resources for a paid strategy, and we want to help them find a path to success," Facebook software engineer Victor Medeiros said in a blog post.

"We are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience of the right users."

More than 800 million members of the social network use Facebook mobile applications, and 260 million of those people play games on Facebook, according to Medeiros.

"This program is designed to reach people who already play games on Facebook with new games that may interest them," Medeiros said of mobile games publishing.

"We'll also be sharing analytics tools and the expertise we've gained from helping games grow on our platform for more than six years."