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Wednesday, July 17, 2013
 Yahoo Buys Admovate In An Advertising Push
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Message Text: Yahoo has just posted its second quarter earnings report, in which its slow ad business made headlines earlier today. Now, Yahoo is targetting AdMovate, a private company that has developed a solution touted to bring behavioral targeting to mobile advertising.

AdMovate started in 2012 and created a product enabling advertisers to create and deliver personalized, hyper-local targeted offers through the mobile channel.

AdMovate team will join Yahoo!'s advertising team where together they will address "the most important mobile advertising challenges for their customers,"| according to an AdMovate statement.

Financial terms of the deal have not been disclosed.
 
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