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Thursday, March 21, 2013
 Canon Announces New PowerShot SX280 HS, EOS Rebel SL1 And T5i Models
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Message Text: Canon today announced the new 12.1-megapixel PowerShot SX280 HS Digital Camera, a new flagship model to its EOS Rebel line as well as the ultra-compact EOS Rebel SL1 Digital SLR Camera.

EOS Rebel SL1

The EOS Rebel SL1 Digital SLR Camera features a newly developed 18.0-megapixel CMOS (APS-C) sensor and DIGIC 5 Image Processor. Canon claims that it is the world's smallest and lightest DSLR, measuring 4.6" (w) x 3.57" (h) x 2.74" (d), and weighting just 14.36 oz. In comparison, the EOS Rebel SL1 is approximately 25 percent smaller and 28 percent lighter than the EOS Rebel T4i digital camera.

The EOS Rebel SL1 features an 18 megapixel CMOS (APS-C) sensor with an ISO range of 100-12800 (expandable to H: 25600) for photos and ISO-6400 (expandable to H: 12800) for video. Canon's DIGIC 5 Image Processor technology allows for shooting speed up to four frames per second (fps).

The camera includes a new nine-point center cross-type autofocus (AF) system to help fast focus. The new AF system also includes a new Hybrid CMOS AF II sensor, which provides a wider focus area when shooting photos or video in Live View mode, and a continuous AF speed that's increased from previous EOS models.

To help capture video with ease, the EOS Rebel SL1 features Canon's Movie Servo AF, which provides continuous AF tracking of moving subjects. When shooting video with one of Canon's new S lenses, such as the EF-S 18-55mm f/3.5-5.6 IS STM (available in the standard lens kit), Movie Servo AF takes advantage of the lens' stepping motor for smooth continuous AF. The camera is capable of Full HD shooting in a number of recording sizes and frame rates, and enables easy manual control of exposure, focus and Live View features.

The Touch Screen three inch Clear View LCD monitor II provides an expansive display as well as touch panel operation. Two finger touch gestures (multi-touch) can be used for zooming or changing images, accessing menu and quick control settings, and activating focus point and shutter release while shooting.

The EOS Rebel SL1 is also equipped with Scene Intelligent Auto Mode, an advanced function that detects faces, colors, brightness, movement, contrast, distance and other factors and automatically adjusts and selects the exposure method needed.

Users can also access imaging features like the new Effect Shot mode, which automatically creates two different shots, one with a selected creative filter and one without. In addition, Creative Filters and Background Blur Simulation can now be displayed in real time during Live View shooting. Editing photos is also a snap with the Rebel SL1's in-camera editing and cropping functionality. This feature allows users to view and crop the image using the camera's LCD touch screen and save the edited version as a separate file.

For those who would like to take photos with ease, the EOS Rebel SL1 offers a variety of scene modes to explore. New special scene modes include Kids, Food and Candlelight.

The new EOS Rebel SL1 Digital SLR Camera is scheduled to be available in April for an estimated retail price of $649.99 for the body alone or $799.99 bundled with the new EF-S 18-55mm f/3.5-5.6 IS STM kit lens.

PowerShot SX280 HS

The 12.1-megapixel PowerShot SX280 HS Digital Camera comes with built-in Wi-Fi technology and a 20x Optical Zoom lens. Ait is the first Canon camera to feature Canon's DIGIC 6 Image Processor.

With the download of the free Canon CameraWindow app from an Android or IOS store, users can connect to both iOS or Android smartphones and tablets to wirelessly transfer photos and videos from their camera to their device. This camera also has the ability to connect directly to social networking sites and to Canon's iMAGE GATEWAY, making photos accessible and ready to share. In addition, the PowerShot SX280 HS digital camera has the ability to connect wirelessly to computers, select PowerShot wireless cameras, and wireless PictBridge compatible printers.

The PowerShot SX280 HS digital camera features a 25mm wide angle lens and 20x optical zoom (up to 500mm).

In conjunction with the PowerShot SX280 HS digital camera?s 12.1-megapixel High-Sensitivity CMOS image sensor, the DIGIC 6 Image Processor creates the Canon HS SYSTEM. This system is responsible for the PowerShot SX280 HS digital camera's improved low-light performance up to ISO 6400.

In addition, the PowerShot SX280 HS digital camera features advancements in Canon?s Auto Focus (AF) system with improved AF times and reduced lag over previous SX-series models. High-Speed Burst HQ allows for continuous high-resolution shots at up to 14fps.

For added flexibility, the PowerShot SX280 HS digital camera allows you to shoot video in a selectable frame rate of up to 60 fps or up to 30 fps resulting in 1080p Full HD video.

With Smart AUTO, the camera identifies an ideal image setting by selecting from one of 58 pre-defined modes. To combat blurry images, the PowerShot SX280 HS digital camera utilizes its Intelligent IS system, which draws from six different stabilization modes to choose the best IS for the current shooting condition. The Intelligent IS system, combined with Smart AUTO creates the camera?s Hybrid AUTO mode which helps create a steady HD video clip (up to approximately 4 seconds) in Movie Digest mode every time a user shoots a still image while the Movie Digest mode is activated.

Adding to the camera's diverse feature set, the PowerShot SX280 HS digital camera is also equipped with a built-in GPS receiver, and when activated, data is recorded along with each image. The built-in GPS receiver not only records the exact location of the shot, but users can create a visual log of their journeys on a map using the bundled Canon software.

The PowerShot SX280 HS digital camera also comes equipped with ECO mode to assist with battery conservation. ECO Mode manages the 3.0 inch, 461k LCD screen brightness and turns off when the camera is inactive. ECO Mode can be activated for easy power preservation when an additional battery is out of reach or the moment is too exciting to put the camera down.

The PowerShot SX280 HS digital camera is expected to ship in April 2013 for an estimated retail price of $329.99.

Canon EOS Rebel T5i

Canon's new EOS flagship model, the EOS Rebel T5i Digital SLR Camera, features a 18 megapixel CMOS (APS-C) sensor and Canon's DIGIC 5 Image Processor. Combined with an extensive ISO range of 100-12800 (expandable to 25600 in H mode), the EOS Rebel T5i boasts detailed images, even in low-light conditions. With a continuous shooting speed of up to 5.0 frames per second (fps) united with 9 all cross-type AF focus points, the new EOS Rebel T5i allows photographers the opportunity to shoot with ease, even in challenging shooting situations.

When shooting in Live View mode, the Hybrid CMOS AF system enables speedy autofocus for photos and video. Coupled with Canon's new EF-S 18-55mm f/3.5-5.6 IS STM lens, available in the standard kit lens bundle, the EOS Rebel T5i takes full advantage of the Stepping Motor (STM) technology, which allows the lens to smoothly focus on the subject whether it is moving or standing still. When combined with the camera's Vari-angle Touch Screen 3.0-inch Clear View LCD monitor II and touch controls, the EOS Rebel T5i stands as Canon's most "consumer-friendly" DSLR.

Whether it is adding saturation to a landscape or applying a vintage touch to a portrait, users who want to express their creativity can experiment with different effects and settings, composing a shot, by using one of Canon's seven Creative Filters. When the Creative Filters are applied in Live View, users can preview the filter on the vari-angle three inch LCD touch screen without having to shoot the image first. Effects such as ArtBold, Water Painting, Grainy Black and White, Soft Focus, Toy Camera, Fish-Eye and Miniature let users pick and choose how to best express their creative vision before or after the image is captured.

When using one of the advanced shooting modes such as Handheld Night Scene, HDR Backlight Control or Multi-Shot Noise Reduction, multiple images are taken and combined within the camera to help create the best quality image based off of the shots taken. A new mode dial with Scene modes has been included, allowing users the flexibility to select the subject matter while the camera determines the optimal settings.

The EOS Rebel T5i offers a professional video capture. When users switch to EOS Full HD Movie mode, the EOS Rebel T5i offers the ability to shoot in 1080p Full HD video in a number of recording sizes and frame rates. With Canon's Hybrid CMOS AF System and Movie Servo AF, the camera provides continuous AF for focus tracking of moving subjects by helping to reduce the camera's need to "hunt", resulting in a quick and smooth continuous AF. While shooting with one of Canon's Stepping Motor (STM) lenses, such as the new EF-S 18-55mm f/3.5-5.6 IS STM lens, the camera will only capture the stereo sound of the scene being recorded. For added flexibility, the EOS Rebel T5i also features a built-in stereo microphone with manual audio level adjustment.

Canon is also expanding the lineup of S lenses by adding one new lens, which now gives users three choices that will allow for the capture of images and video with the EOS Rebel T5i - the EF-S 18-135mm f/3.5-5.6 IS STM, the EF 40mm f/2.8 STM and the new EF-S 18-55mm f/3.5-5.6 IS STM lens. The EF-S 18-55mm f/3.5-5.6 IS STM lens offers high magnification in a compact and lightweight EF-S standard zoom lens with an optical image stabilizer for up to four equivalent stops for shake correction.

The EOS Rebel T5i Digital SLR camera is scheduled to be available in April for an estimated retail price of $749.99 for the body alone; $899.99 bundled with an EF-S 18-55mm f/3.5-5.6 IS STM lens kit, and $1,099.00 with the EF-S 18-135mm f/3.5-5.6 IS STM lens kit.

The new EF-S 18-55mm f/3.5-5.6 IS STM lens also is also scheduled to be available separately in April at an estimated retail price of $249.99.
 
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