Thursday, July 31, 2014
Search
  
Wednesday, February 06, 2013
 Twitter Buys Bluefin Labs
You are sending an email that contains the article
and a private message for your recipient(s).
Your Name:
Your e-mail: * Required!
Recipient (e-mail): *
Subject: *
Introductory Message:
HTML/Text
(Photo: Yes/No)
(At the moment, only Text is allowed...)
 
Message Text: Twitter said on Tuesday it has agreed to acquire advertising analytics company Bluefin Labs.

Terms of the deal were not disclosed.

Bluefin Labs provides data products to brand advertisers, agencies, and TV networks.

Twitter Chief Operating Officer Ali Rowghani said in a blog post that Bluefin's data science capabilities and social TV expertise would help Twitter create "innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV."

This acquisition builds on Twitter's exclusive partnership with Nielsen announced in December to develop the Nielsen Twitter TV Rating, the centerpiece of social TV measurement based on Nielsen's SocialGuide platform. The company plans to collaborate with Nielsen and SocialGuide on product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV.

Twitter will not continue to sell Bluefin's product suite beyond the existing contracts.
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .