The FUJIFILM X100S is the successor to the FUJIFILM X100, inheriting the X100's design and high-performance lens, while introduces a higher-definition Hybrid Viewfinder and a new sensor and processor.

16.3 million pixels APS-C X-Trans CMOS II sensor EXR Processor II Hybrid Viewfinder (OVF / EVF) FUJINON 23mm F2 lens Intelligent Hybrid AF (with the world's fastest AF speed of 0.08 sec.) Start-up time of 0.5 sec. Shutter time lag of 0.01 sec. Shooting interval of 0.5 sec. High-contrast and wide viewing-angle 2.8-inch Premium Clear LCD (460K dots) Super Intelligent Flash Burst shooting rate of up to 6.0 frames per second at full resolution (max. 31 frames*7) Focus Peak Highlight function Digital Split Image display Artistic filters Full HD movie recording (60fps / 30fps)

The newly-developed 16.3 million pixels APS-C X-Trans CMOS II sensor and EXR Processor II, which increase resolution by approx. 25% and reduce noise by more than 30%, have the ability to capture high resolution images comparable to those taken on full-frame sensors. Thanks to the removal of the optical low pass filter and a new processor, the FUJIFILM X100S will produce a clear image with minimal graininess even at a high ISO setting.

The newly-developed X-Trans CMOS II sensor has built-in Phase Detection pixels for possibly the world's fastest AF in as little as 0.08 seconds. Additionally, the EXR Processor II offers fast response times with a start-up time of only approx. 0.5 seconds, and a shooting interval of 0.5 seconds. In addition, a shutter time lag is only 0.01 seconds.

Also new to the FUJIFILM X100S is the "Digital Split Image" feature, which displays dual images on the left and right to be lined up for manual focusing. This enables accurate focusing especially when working with an open aperture or macro shooting. And a Focus Peak Highlight function, which highlights high contrast areas of your subject for smoother and more precise fine tuning of focusing.

Depending on the subject and scene, users can switch between two viewfinder views: optical or electronic. The Optical Viewfinder (OVF) is useful when users want to see their subject in the same bright clarity that they see with the naked eye, or when time lag is an issue. The Electronic viewfinder (EVF) is useful to visually check focus, exposure, white balance and depth of field while users compose the shot.

NEW Advanced Optical Viewfinder with a Digital Trans Panel NEW 12 million pixels 2/3-inch X-Trans CMOS II sensor Intelligent Hybrid AF in 0.06 seconds Improved EXR Processor II High quality fast F2.0-2.8 lens 4x FUJINON manual barrel zoom lens 2.8-inch High Contrast LCD monitor (460K dots) Pop-up Super Intelligent Flash Fast start-up time of 0.5 seconds, shutter time lag of 0.01 seconds Super Macro mode (1cm) Motion Panorama360 8 Advanced Filters, including ‘Pop Color’ for boosting saturation and ‘Toy Camera’ for a retro look Q button for frequently used menu items Function (Fn) button Multiple Exposure NEW GUI showing the focal distance, aperture value and shutter speed in sync with the zoom ring or command dial rotation. ADVANCED SR AUTO mode with 64 shooting patterns Full HD movie (60fps) Manual focus during movie recording Output for Stereo Microphone (sold separately) Focus Peak Highlight function on the LCD screen Available in all black or two-tone black and silver 4 types of shutter sounds — Lens Shutter, Focal Plane Shutter, Mirror Up and Silent Shutter. Film Simulation mode Electronic level Live histogram

The new FUJIFILM X20 compact camera inherits the high-precision lens and design of the X10, while featuring improved performance. With an X-Trans CMOS II sensor, EXR Processor II and newly-developed Advanced Optical Viewfinder, the X20 is packed full of Fujifilm's latest technology.

The X20's optical viewfinder features a newly-developed Digital Trans Panel. This displays the shutter speed, aperture, ISO, focusing area and other shooting information clearly, even in low-light conditions. What's more, the X20's Advanced Optical Viewfinder synchs with the zoom lens, so that users can accurately compose shots using the viewfinder even when the focal length is constantly changing.

The newly-developed 12 million pixels 2/3-inch X-Trans CMOS II sensor and EXR Processor II, which increase resolution by approx. 20% and reduce noise by more than 30%, have the ability to capture high resolution images. Thanks to the removal of the optical low pass filter and powerful processor, the FUJIFILM X20 will produce clear images with minimal graininess even at high ISO settings.

The newly-developed X-Trans CMOS II sensor has built-in Phase Detection pixels for high-speed AF in as little as 0.06 seconds. Additionally, the EXR Processor II offers fast response with a start-up time of only approx. 0.5 seconds, a shutter time lag of approx. 0.01 seconds and a shooting interval of 0.5 seconds.

FUJIFILM's new addition to its top-end series of FinePix Long zoom bridge cameras is the flagship FinePix HS50EXR, which features a manual zoom mechanism for high precision zooming over the huge 42x focal length range (24-1000mm).

FUJINON 42x optical manual zoom (f/2.8-5.6 24-1000mm) with Optical Image Stabilisation, and up to 84x with Intelligent Digital Zoom 16 million pixels 1/2-inch EXR-CMOS II sensor with Phase Detection AF plus EXR Processor II ; Intelligent Hybrid AF: 0.05 sec Continuous shooting: 11fps at full resolution (MAX.5frames), 5.5fps at 8M . Start-up time of 0.5 sec. Shooting interval of 0.5 sec. 108 EXR Auto shooting patterns Full HD movie 1080P/60fps with continuous phase detection AF and stereo sound 3.0-inch Vari-Angle LCD screen (920K-dot) High resolution EVF (920K-dot) with eye sensor Q button for direct control of settings Super Macro: 1cm Manual exposure control (P/S/A/M modes) Focus Peak Highlight function on the LCD screen RAW shooting (RAW, JPEG, RAW+JPEG image capture modes) Shooting functions; 8 Advanced Filters, Film simulation, Multiple exposure, image capture aspect ratio of 1:1 (square) in addition to 4:3, 16:9, and 3:2, and more Virtual horizon “electronic level” display External microphone input (microphones sold separately) Hotshoe attachment for the use of external flash guns Lithium Ion battery with up to 500 shots per charge

Boasting autofocus speeds of just 0.05 seconds thanks to new Phase Detection pixels on its 1/2-inch EXR CMOS II sensor, this all-in-one camera is a high-speed performer and will capture images with crisp quality.

From 1cm Super Macro photography, 24mm wide-angle through to 1000mm telephoto, this lens offers focal lengths which would require several different lenses on a DSLR. The HS50EXR lens uses aspherical, ED and cemented elements and achieves blur reduction with optical Image Stabilisation, over the entire aperture range of f/2.8 to f/5.6. The lens features 17 elements in total, 15 of which have FUJINON's Super EBC coating on both sides for a reducing ghosting and flare in backlit and other challenging situations.

The HS50EXR boasts the latest FUJIFILM EXR sensor technology: a 16 million pixels 1/2-inch EXR CMOS II sensor, coupled with the EXR Processor II, which achieves twice the processing speed of the previous EXR processor.

The biggest difference over the HS30EXR is the inclusion of Phase Detection pixels on the sensor to achieve an fast autofocus speed of just 0.05 seconds in fastest conditions, less than a third of the 0.16 seconds AF speed of the HS30EXR.

A Focus Peak Highlight feature helps photographers by highlighting high contrast areas of your subject.

In addition to the 0.05 seconds AF speed, the camera also achieves a start-up time of 0.5 seconds, interval time between shots of just 0.5 seconds. And if you engage the Continuous Shooting mode it can shoot in burst of 11fps at the full 16 million pixels resolution (MAX.5frames) and 5.5fps shooting at 8 million pixels resolution.

The HS50EXR boasts a 920k dots Electronic Viewfinder . And if you are trying to take close to the ground, macro flower shots, you can switch to the very useful 3.0-inch Vari-Angle LCD screen.

The new S8200 series additions to Fujifilm's bridge camera collection feature something for everyone. Highly regarded for their high precision FUJINON lenses, simplicity and compact design, these all-in-one cameras are a good choice for any keen photographer looking for a step-up in their photography.

FUJINON Super zoom Lens (24mm wide-angle, fast apertures of f/2.9 to f/6.5) Model name Zoom 35mm format equivalent FinePix S8200 40x 24-960mm FinePix S8300 42x 24-1,008mm FinePix S8400 44x 24-1,056mm FinePix S8500 46x 24-1,104mm 1/2.3-inch 16 million pixels BSI-CMOS sensor; Autofocus speed of 0.3 sec. in fastest conditions Continuous shooting; 10fps (MAX. 10 frames, full resolution), 60fps (MAX. 60 frames, image size 1280 × 960) ,120 fps (MAX. 60 frames, image size 640 × 480) Start-up time of 1.0 sec. Shooting interval time of 0.5 sec. Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps 3.0-inch LCD screen (460K-dot) Electronic viewfinder (200K-dot) Super Macro; 1cm Manual exposure control (P/S/A/M modes) Dual zoom lever Shooting functions; 6 Advanced Filters, Individual shutter 3D, HDR, motion panorama and more. Instant zoom and Zoom Bracketing 3-lebel zoom switch 4 × AA alkaline batteries with an approx. 300 shot battery life Available in Black, White, and Red.

The FinePix SL1000 has been designed for those people who don't want the hassle of changing lenses or to worry about getting dust on the sensor, but who still want a powerful all-encompassing camera. Not only can it take great shots but it can record movies in Full HD and will allow your creative juices to flow with the advanced filter and 3D shooting. And what's more, the zoom doesn't stop at a 1200mm - with Intelligent Digital Zoom - the focal length is effectively doubled to 2400mm or a 100x.

50x optical zoom (f/2.9-6.5, 24-1200mm) with Optical Image Stabilization (Lens shift), Intelligent Digital Zoom effectively doubles the focal length to 100x (2400mm) 16 million pixel 1/2.3-inch BSI-CMOS sensor ; Autofocus speed of 0.2 seconds in fastest conditions Continuous shooting; 10fps at full resolution (MAX. 9 frames) Start-up time of 0.9 seconds Full HD movie 1080i/60fps with stereo sound and slow-motion capture at 480fps 3.0-inch Tilting LCD screen (920K-dot) Electronic Viewfinder (920K-dot) with eye sensor Super Macro; 1cm Manual exposure control (P/S/A/M modes) RAW shooting (RAW, JPEG, RAW+JPEG) Hotshoe attachment for the use of external flash guns Function (Fn) button which can be assigned to frequently used features Shooting functions; 7 Advanced Filters, Individual shutter 3D, HDR, motion panorama and more. Instant zoom and Zoom Bracketing 3-lebel zoom switch Lithium Ion battery with from 350 shots per charge

The FinePix T500 and T550 cameras are designed for people that want a stylish and slim long zoom camera to take on their travels. Both camera models have 12x FUJINON lens in stylish body offering a focal length of 24mm wide-angle to 288mm telephoto, and Optical Image Stabilisation to compensate camera shake and subject blurring, perfect for when the zoom is extended to the full 12x capability. "Advanced Filter" function is equipped for added creative expression. USB charge is also available.

12x FUJINON optical zoom (24mm*-288mm) with Optical Image Stabilisation 16 million pixels CCD sensor 24mm wide-angle 2.7-inch LCD screen (T500), 3.0-inch LCD screen (T550) Advanced Filter (6 effects) Individual shutter 3D Motion Panorama Easy to use GUI with large buttons 720p HD movie recording with dedicated “Movie recording button” Advanced video editing features Super slim and pocketable (just 18.6mm) Battery charging via USB cable

The FinePix XP60 is the latest addition to Fujifilm's XP range of rugged cameras. Built to withstand the rough and tumble of family life, the XP60 offers improved image quality along with a 5x optical zoom and the ability to perform even if it's been dropped, frozen, covered in dust or taken for a swim.

The FinePix XP60 is characterized by high-speed processing, the CMOS sensor empowers continuous shooting at up to 10 frames/sec (max. 10 frames) or high-speed continuous shooting at up to 60 frames/sec (max. 70 frames) with a dedicated "Burst mode button" which let you instantly switch into continuous shooting mode.

Waterproof to 20ft/6m Shockproof to 5ft/1.5m Dust/Sandproof Freezeproof to 14°F/-10°C 1/2.3-inch 16 million pixels CMOS sensor 5x optical zoom (10x Intelligent Digital zoom) CMOS-shift image stabilisation 2.7-inch LCD screen with anti-reflective coating Full HD movie recording and a dedicated “Movie recording button” 10fps continuous shooting mode at full resolution (max. 10 frames) A dedicated “Burst mode button” Available in Yellow, Blue, Red, Green and Black