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Thursday, November 29, 2012
 Sony Is Offering 4K Ultra HD Content With New Video Player
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Message Text: Sony today unveiled the first step in delivering 4K Ultra HD video content in the home. The new 4K Ultra HD Video Player is a hard-disc server that connects to Sony's 84-inch 4K LED TV (XBR-84X900) allowing users to view 4K resolution movies and short form 4K videos.

Available as a bonus loaned exclusively to U.S. customers purchasing the Sony 4K LED TV (MSRP: $24,999.99), the video player comes loaded with content, including both full length Hollywood features and a gallery of videos.

As a standalone unit, the Sony XBR-84X900 TV already upscales all video inputs, including the more than 7,000 Blu-ray Disc titles currently in distribution, to a near-4K resolution through the use of Sony's 4K X-Reality PRO three-chip picture engine.

"Sony is a company of firsts, and this introduction of the first 4K technology platform continues that pioneering, innovative spirit," said Phil Molyneux, president and chief operating officer of Sony Electronics. "We were the first to introduce 4K projectors to cinemas in 2005, the first to introduce a 4K projector designed for the home in 2011, and the first to offer a 4K upscaling Blu-ray Disc player earlier this year. Now, we're the first to begin closing the content loop, offering native 4K content for the home and delivering the most immersive, awe-inspiring entertainment experience yet."



Pre-loaded onto the Video Player will be the following collection of 10 full-length feature films presented in native 4K for the home:

- The Amazing Spiderman
- Total Recall (2012)
- The Karate Kid (2010)
- Salt
- Battle Los Angeles
- The Other Guys
- Bad Teacher
- That's My Boy
- Taxi Driver
- The Bridge on the River Kwai

In addition to the full length features, the Video Player will come pre-loaded with a gallery of 4K video shorts, including Red Bull Media House's exclusive 4K videos The Athlete Machine: Red Bull Kluge and four acoustic performances of songs from Red Bull Records' Heaven's Basement's new record, "Filthy Empire." Additionally, Sony's 4K Ultra HD delivery solution is designed to be updated with additional 4K titles and video clips.
 
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