Monday, July 09, 2012
Facebook, CNN Partner On U.S. Political Coverage
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CNN and Facebook have partnered to offer an interactive and
social experience for CNN's on-air, mobile and online
audiences and Facebook's U.S. users.
In this partnership, Facebook and CNN are teaming up to
take the pulse of the American electorate and amplify the
voices of the social site's users as they share their
thoughts and feelings on candidates and critical issues
facing the country ahead of Election Day.
Facebook and CNN will launch an interactive "I'm Voting"
Facebook application. The app will enable people who use
Facebook to commit to voting and endorse specific
candidates and issues. Commitments to vote will be
displayed on people's Facebook timeline, news feed, and
The app, which will be available in English and Spanish,
will enable people to share their commitment to vote and
support of particular issues or candidates with friends and
will provide a way to see how many of their own friends
they've enlisted to support those issues or candidates.
These commitments will be visually displayed by U.S. state
on an interactive map.
The app will serve as a "second screen" for CNN's America?s
Choice 2012 political coverage. Via on-air, online and
mobile segments, CNN personalities will use the app to ask
Facebook users the most important questions driving the
national dialogue and report on their answers.
Facebook and CNN will also measure metrics about President
Obama, Vice President Biden, Mitt Romney, and the
Republican vice presidential candidate as soon as the
running mate has been named. As the campaigns progress,
Facebook will report the aggregate amount of discussion
surrounding each candidate and CNN will drill down on
specific state-by-state analysis.
In addition, the companies will survey voting-age users in
key U.S. locations and demographics around the Democratic
and Republican National Conventions, Presidential Debates,
Election Day and other significant dates on the political
calendar. CNN's editorial department will work with
Facebook's research team to write the questions and publish
the results on CNN, CNN.com, and on the U.S. Politics on
Facebook page, Facebook's hub for campaign 2012
App Center Now Available in More Countries
In related news, Facebook today made its App Center
available to everyone in the United States, Australia,
Canada, India, Ireland, New Zealand, South Africa, and the
United Kingdom. People in these countries will now see the
App Center bookmark on the left side of their home page on
Facebook.com and in the Facebook apps for iPhone, iPad, and
Initially launched last month, the App Center has been
helping millions of people discover new mobile and web
apps. Facebook says that game developer Kixeye has seen a
lift in the quality of organic installs, and found that App
Center traffic produces better than average revenue per
user for its games War Commander and Battle Pirates.
Facebook today is accepting submissions from developers
with translated apps for the App Center.