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Thursday, June 07, 2012
 New Working Group Tackles Next Era of High-Definition TV
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Message Text: The Consumer Electronics Association (CEA) is embarking on a new initiative related to next-generation high-definition television with the formation of its "4K" Working Group.

The new group is a forum for manufacturers, retailers and content providers that will define 4K technology, discuss 4K content options, and educate consumers about the newest era in high-definition television (HDTV).

Showcased at the 2012 International CES, 4K's giant screens, featuring even higher resolution than current HDTV, will offer state-of-the-art picture quality that is superior to current high-definition displays.

According to CEA's Evolving Video Landscape study, as consumers continue to seek the latest innovations, at least half of future television purchases will be based on better picture quality and larger screen sizes. The research shows that 51 percent of those planning to purchase a TV in the next 12 months desire improved picture quality in a new display, and 50 percent want a larger screen size.

"Innovation is the key to our industry, and 4K is the latest innovation that will transform the home viewing experience," said Gary Shapiro, president and CEO, CEA. "Under CEA's leadership, the 4K Working Group will bring together all parties with an interest in 4K to bring this technology to market and enhance the viewing experience for consumers."

The CEA 4K Working Group, chaired by Gary Yacoubian, president and CEO, Specialty Technologies/SVSound, and past-chair of CEA's Executive Board, will establishing a definition of 4K, led by Frank De Martin, vice president of sales, Mitsubishi Electric Visual Solutions America, and chair of CEA's Video Division. The group will focus on fostering discussion among content providers, producers, distributors, retailers and manufacturers about 4K and the ways it may be offered to consumers, led by Bryan Burns, vice president, strategic business planning, ESPN, and chair of CEA?s Device, Applications and Content working group. It will also raise awareness and education of 4K among consumers, led by John Taylor, vice president of public affairs and communications, LG Electronics USA, Inc., chair of CEA?s Communications Committee, and past-chair of CEA's Video Division.

The working group also will work closely with CEA's video standards committees to improve delivery and presentation of 4K content.

The first 4K working group meeting will take place as a teleconference on Wednesday, June 20, 2012, from 4:00-5:00 p.m. EDT.

Last month, the International Telecommunications Union (ITU) announced a new standard for UHDTV television broadcasting.
 
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