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Thursday, April 12, 2012
 3D HD Format Brings Full HD 3D to Glasses-Free 3D Devices
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Message Text: Dolby 3D, a 3D HD format and suite of technologies designed to deliver full HD 3D content to 3D-enabled devices including glasses-free displays, will be demonstrated by Dolby and Philips at the NAB Show (April 16?19, 2012).

The two companies have undertaken the joint project to improve the 3D viewing experience on displays of all sizes, including smartphones, tablets, PCs, and televisions. Dolby 3D is a complete system designed to work throughout the chain to deliver glasses-free 3D content that operates over existing distribution systems.

The core component of Dolby 3D is a pixel-accurate conversion/multiview-rendering module. It's designed to deliver "deep and accurate" 3D video for glasses-free (autostereoscopic) displays. Other features of the module include real-time conversion of 2D content to 3D and. Users will be also able to adjust the depth and perspective for any 3D display. Dolby 3D also features bandwidth-efficient frame-compatible full-resolution (FCFR) video-codec enhancement technology for all H.264 devices. This ensures full HD playback at any connection speed.

"Philips has a long history in 3D technologies and video innovation, and Dolby has a proven track record of enabling technologies to enhance entertainment experiences. Together, we identified a business need where we could bring a unique offering to the market that improves the end-user experience," said Ruud Peters, Chief Intellectual Property Officer at Philips. "By unveiling Dolby 3D, we introduce a 3D HD format capable of powering glasses-free 3D displays of any size, enabling broadcasters, operators, content aggregators, and device manufacturers to deliver HD-quality 3D on any device."

Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories, stated: "We believe that Dolby 3D can help drive the adoption of 3D?creating a comfortable, customizable, truly enjoyable glasses-free 3D viewing experience while enhancing 3D display performance. Armed with the innovative glasses-free 3D display technology from Philips, based on years of extensive research and development in the field, we plan to bring the same philosophy to 3D that Dolby has brought to the audio space?integrating our technologies and strengths throughout the entire content chain. Consumers will know that when they see Dolby 3D content on a 3D-enabled device, it will look its very best."

According to the companies, the focus of the project will be to work with OEMs of display panels and entertainment devices to enhance the performance of 3D consumer devices to make viewing of 3D content just as convenient as viewing of 2D content on a high-quality screen is today.

The companies are also trying to attract content owners and broadcast operators to implement Dolby 3D and encode their 3D titles in their format for maximum fidelity on Dolby 3D enabled devices. The system will enable a 3D HD format, including tools for 3D content creation and real-time 3D content conversion.
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