Thursday, April 05, 2012
Smartphones, HDTVs Are the Most Planned CE Purchases This
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Smartphones and HDTVs are the top consumer electronics
products U.S. households plan to purchase over the next
12 months, according to a new study released today by the
Consumer Electronics Association (CEA).
According to the study, more than one in five (22
percent) U.S. households say they plan to purchase
smartphones in the next 12 months. HDTVs (17 percent) and
digital cameras (15 percent) are next on the list. Mobile
computing will continue to be a popular purchase this
year as well. Both tablet computers and notebook/laptop
computers are expected to be purchased by 14 percent of
U.S. households, CEA found.
Tablet computers were also a leading growth category over
the past 12 months, CEA said. U.S. household penetration
levels for tablets increased 14 percentage points from
last year and represents the largest increase in the
industry. Blu-ray players and digital media players also
saw double digit growth in household penetration numbers.
"Consistent with past research and trends we are seeing,
tablets and smartphones will continue their dominance in
the marketplace over the coming year," said Chris Ely,
CEA's manager of industry analysis. "As consumers
continue to integrate these mobile connected devices into
their everyday lifestyles, we expect to see an increase
in ownership of all-in-one devices and related content."
As ownership rates for connected devices increases, more
households are subscribing to video rental and streaming
services. CEA estimates that nearly 31 million U.S.
households (26 percent) will be watching content streamed
online and growth will continue this year as nine percent
of new households are expected to subscribe to a video
rental and steaming service this year.
Televisions remain the most commonly owned CE device,
with 99 percent of U.S. households owning at least one
TV. The average U.S. household owns 2.9 televisions.
Nearly seven in ten (68 percent) U.S. households report
owning at least one HDTV. In addition, half (54 percent)
of U.S. households report they own at least one LCD TV
and approximately one-third (32 percent) report they own
at least one plasma TV.
Of the 37 CE devices surveyed by CEA, the average U.S.
household owns 24, the same number as last year, and
spent $961 on consumer electronics over the past 12
months, down more than $200 from last year. The average
adult individually reports spending $552 on CE in the
past 12 months, down $100.
"The average household continues to own electronics at a
high rate, with ownership of all-in-one devices seeing
significant growth," said Ely. "Consumers continue to
purchase electronics, but we see a decrease in overall
spending as they are buying at a bargain, seeking deals
and discounts on the devices they desire, and taking
advantage of declining price points for certain product