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Monday, February 13, 2012
MediaTek Platform Brings Android To Entry-level Phones
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Fabless semiconductor company MediaTek today announced
the availability of the MT6575, its 3rd generation
platform for mid and entry-level Android smartphones.
The MT6575 platform offers a 1GHz ARM Cortex A9
processor, a 3G/HSPA modem and runs the latest "Ice
Cream Sandwich" Android 4.0 release.
A significant growth in entry and mid-level
smartphones, with wholesale prices under US$190, over
the coming years is expected, according to Strategy
Analytics.
For mid-range smartphones, the MT6575 platform
supports 720p high‐definition video playback and
recording with an 8MP camera and qHD (960x540)
displays via a PowerVR SGX Series5 GPU (graphics
processing unit) from Imagination Technologies. Using
industry-standard benchmark tests, Mediatek found that
the MT6575 offered over 35% improvement for browser
applications and over 20% improvement in other
competitive platforms.
Additionally, the MT6575 platform provides built-in
support for features such as integrated capabilities
to drive 3D displays and proprietary algorithms for
mobile display picture processing.
The MT6575 platform also supports entry-level
smartphones with smaller display sizes, lower
resolution, less memory and reduced multimedia
requirements. In addition, the MT6575 boasts very low
power consumption and comprehensive integration of hot
swap dual-SIM capability compatible with the Android
platform. With the MT6575 dual-SIM solution, users
will no longer have to worry about dropped calls while
active data transfer is happening on either SIM card,
and will experience automatic resumption of data
exchange once calls on the other SIM card have ended,
in addition, with the hot swap feature enabled, the
SIM card can be inserted without switching off the
mobile.
The MT6575 is currently being incorporated into the
latest smartphone offerings by many of MediaTek?s
customers and the first smartphone models based on
this new platform will hit the market in the first
quarter of 2012. |
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