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Friday, December 30, 2011
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Samsung, Android, Lead Smartphone Market
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Samsung is the top handset manufacturer, Android
continues to capture share in the smartphone market
while BlackBerry's share of
the US smartphone market declined during the three
months ending in November, industry tracker comScore
said Thursday.
For the three-month average period ending in November,
234 million Americans age 13 and older used mobile
devices, comScore said.
According to comScore's MobiLens service, which is
reporting key trends in the U.S. mobile phone industry
during the three month average period ending November
2011, Samsung ranked as the top OEM with 25.6 percent
of U.S. mobile subscribers (up 0.3 percentage points),
followed by LG with 20.5 percent share and Motorola
with 13.7 percent share. Apple strengthened its
position at #4 with 11.2 percent share of total mobile
subscribers (up 1.4 percentage points), while RIM
rounded out the top five with 6.5 percent share.
91.4 million people in the U.S. owned smartphones
during the three months ending in November, up 8
percent from the preceding three month period. Google
Android ranked as the top smartphone platform with 46.9
percent market share, up 3.1 percentage points from the
prior three-month period. Apple maintained its #2
position, growing 1.4 percentage point to 28.7 percent
of the smartphone market. RIM ranked third with 16.6
percent share, followed by Microsoft (5.2 percent) and
Symbian (1.5 percent).
In November, 72.6 percent of U.S. mobile subscribers
used text messaging on their mobile device, up 2.1
percentage points. Downloaded applications were used by
44.9 percent of subscribers (up 3.3 percentage points),
while browsers were used by 44.4 percent (up 2.3
percentage points). Accessing of social networking
sites or blogs increased 2.1 percentage points to 33.0
percent of mobile subscribers. Game-playing was done by
29.7 percent of the mobile audience (up 1.2 percentage
points), while 21.7 percent listened to music on their
phones (up 1.0 percentage points). |
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