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Thursday, December 29, 2011
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iPad Remains Top Choice Of SMBs Planning To Purchase a
Tablets in 2012
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Nearly three quarters of U.S. small and medium
businesses (SMB) with fewer than 1000 employees have
plans to purchase tablets over the next 12 months, with
the iPad being the most considered tablet among those
firms planning an upcoming purchase, according to NPD
Group.
Among the SMBs surveyed, 73 percent said they plan to
purchase tablets over the next 12 months, up from 68
percent in The NPD Group?s second quarter survey. An
overwhelming number, 90 percent, of all firms
anticipate spending the same amount or more on tablets
over the next 12 months. The average investment an SMB
will spend on tablets is projected to exceed $21,000
over the next 12 months, but depending on company size,
the intent and amount spent changes drastically.
Among the larger firms (501 ~ 999 employees), 89
percent plan to purchase new tablets, which is up 8
percent from the second quarter of 2011, and 95 percent
are planning to increase or maintain their spending
levels. On average, the larger firms plan to spend
nearly $39,000 on tablet hardware.
Smaller businesses, while also recognizing the
importance of the tablet market, don't plan on
purchasing or investing as much as the larger firms.
Over the next 12 months, 54 percent of firms with fewer
than 50 employees plan on new tablet purchases with 89
percent expecting to increase or maintain spending.
That investment, however, is a mere fraction of what
the larger firms plan to spend. On average, businesses
with fewer than 50 employees plan to spend less than
$2,000 on new tablets in the next 12 months.
While NPD's research highlighted the increased interest
firms with fewer than 1000 employees have in acquiring
tablets for their employees, this by no means equates
to the death of the PC market. The combination,
however, of the length of time since the Windows 7
launch, the need to spend on higher cost
infrastructure, and the increased spending on tablets
has clearly put a crimp on PC spending intentions,
especially among the largest firms.
In Q3, smaller firms (fewer than 50 employees) reported
that they expect to increase spending on PCs (36
percent) over the next 12 months, while only 23 percent
of the largest firms (501-999 employees) anticipated
spending additional sums. Of course given the
difference in spending the actual dollar intentions are
quite dramatic. For the 501-999 segment the expected
spend over the coming year was almost $75,000, which
would equate to replacing around 10-15 percent of the
company's installed base and for the smallest company,
their $3,400 would also fund an upgrade for about 10-15
percent of the firms PCs.
In general, however, spending expectations have really
been mostly choices about spending more or spending the
same, as very few firms are making the choice to spend
less. Less than 20 percent of firms under 999 employees
expect to spend less on PCs over that twelve month
period. And only about one-in-10 large firms indicated
that they anticipated spending nothing on PCs, while
nearly half of the fewer than 50 employee companies
expressed intent to cut all PC spending in the coming
year.
"While the market speculation spins about the decline
in the PC market it remains apparent that someone
forgot to tell the customers," said Stephen Baker, Vice
President, Industry Analysis NPD. "Spending continues
on PCs, and on tablets, and few companies, even the
smallest ones, are significantly reallocating their
spending away from the personal computing needs of
their employees. As we head into 2012 the SMB market
continues to provide an important source of volume and
dollars to PC market." |
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