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Wednesday, September 28, 2011
 Amazon Introduces Four New Kindles
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Message Text: Amazon today announced four new products: the all-new Kindle for only $79, two new touch Kindles - Kindle Touch and Kindle Touch 3G - for $99 and $149, and a new class of Kindle - Kindle Fire - a full color Kindle for movies, TV shows, music, books, magazines, apps, games, web browsing and more, for $199.

"We've now reached the magical two-digit price point for Kindle - twice: the new Kindle and Kindle Touch are only $79 and $99. Kindle Touch 3G is the new top of the line e-reader with free 3G - no monthly fees or annual contracts - and is only $149," said Jeff Bezos, Amazon.com Founder and CEO. "Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers. With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that's easy to hold with one hand - all for only $199. We're offering premium products, and we're doing it at non-premium prices."

New Latest Generation available for $79

The latest generation Kindle features a new design that is 30 percent lighter at just 5.98 ounces, 18 percent smaller, and turns pages 10 percent faster. Kindle is now small and light enough to fit easily in your pocket, yet it still features the same 6-inch electronic ink display that reads like real paper, even in bright sunlight.



Kindle Touch available for $99

Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier to turn pages, search, shop, and take notes - still with all the benefits of the electronic ink display. Kindle Touch is also lighter, smaller, eliminates battery anxiety with extra-long battery life and holds thousands of books.

New "X-Ray" Feature

Amazon invented X-Ray, a new feature that lets users explore the "bones of the book." With a single tap, readers can see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon's community-powered encyclopedia for book lovers. Amazon built X-Ray using its expertise in language processing and machine learning, access to significant storage and computing resources with Amazon S3 and EC2, and a deep library of book and character information.



New Top of the Line Kindle e-reader--"Kindle Touch 3G" available for $149

Kindle Touch 3G is a new addition to the Kindle family for readers who want the top of the line e-reader. Kindle Touch 3G offers the same new design and features of Kindle Touch - small and light, easy-to-use touch screen, storage for thousands of books, and extra-long battery life - with the added convenience of free 3G.

The new top of the line Kindle Touch 3G is $149. Kindle Touch 3G is available to customers in the U.S. for pre-order starting today at www.amazon.com/kindletouch3G and ships November 21.

All Kindles have instant access to the Kindle Store. Millions of free, out-of-copyright, pre-1923 books are also available to read on Kindle devices, and Kindle customers can now borrow Kindle books from their public library. Kindle books are "Buy Once, Read Everywhere" - on Kindle, Kindle Touch, Kindle Touch 3G, Kindle Fire, iPad, iPhone, iPod touch, PCs, Mac, Android phones and tablets, BlackBerry, Windows phones, and web browsers with Kindle Cloud Reader.

All three new Kindle e-readers also come with special offers and sponsored screensavers (ads) that appear when you're not reading. Ad-free versions of the Kindles are also available.

New Class of Kindle--"Kindle Fire"-- for $199

The new device, priced at $199, may have the biggest impact on other makers of tablets and e-readers, such as Samsung and Barnes & Noble Inc, maker of the Nook.



Kindle Fire puts Amazon's selection of digital content at your fingertips:

- Over 100,000 movies and TV shows from Amazon Instant Video, including thousands of new releases and popular TV shows, available to stream or download, purchase or rent - all just one tap away. Amazon Prime Members enjoy instant, unlimited, commercial-free streaming of over 11,000 movies and TV shows at no additional cost. Kindle Fire comes with one free month of Amazon Prime.
- Over 17,000,000 songs from Amazon MP3, including new and bestselling albums from just $7.99 and individual songs from $0.69.
- Over 1,000,000 Kindle books, including thousands of bestsellers, children's books, comic books and cookbooks in rich color.
- 100 exclusive graphic novels, including Watchmen, the bestselling - and considered by many to be the greatest - graphic novel of all time, which has never before been available in digital format, as well as Batman: Arkham City, Superman: Earth OneGreen Lantern: Secret Origin and 96 others from DC Entertainment.
- Hundreds of magazines and newspapers - including The Wall Street Journal, The New York Times, USA Today, Wired, Elle, The New Yorker, Cosmopolitan and Martha Stewart Living - with full-color layouts, photographs, illustrations, built-in video, audio and other interactive features are available from the new Kindle Fire "Newsstand." Kindle Fire customers will enjoy an exclusive free three-month trial to 17 Cond? Nast magazines, including Vanity Fair, GQ and Glamour.
- All the most popular Android apps and games, such as Angry Birds, Plants vs. Zombies, Cut the Rope and more. All apps are Amazon-tested on Kindle Fire to ensure quality and Amazon offers a new free paid app every day.

The Kindle Fire web browser Amazon Silk introduces a new paradigm - a "split browser" architecture that accelerates the power of the mobile device hardware by using the computing speed and power of the Amazon Web Services Cloud. The Silk browser software resides both on Kindle Fire and on the massive server fleet that comprises the Amazon Elastic Compute Cloud (Amazon EC2). With each page request, Silk dynamically determines a division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components run where) that takes into consideration factors like network conditions, page complexity, and cached content. The result is a faster web browsing experience, and it's available exclusively on Kindle Fire.

Amazon designed the Kindle Fire user interface from the ground up to make it easier than ever. Just like with Kindle e-readers, Kindle Fire comes automatically pre-registered to your Amazon.com account so you can immediately start enjoying your digital content purchased from Amazon or shop for new content.

Just like Kindle e-readers, Kindle Fire offers free storage for all your Amazon digital content in the Amazon Cloud. Amazon digital content is automatically backed up for free in the Amazon Cloud's Worry-Free Archive where it's available for re-downloading anytime.

The tablet uses Amazon's Whispersync technology to automatically synchronize your Kindle library, last page read, bookmarks, notes, and highlights across the widest range of devices and platforms. With the introduction of Kindle Fire, Amazon is expanding this technology to include video. Start streaming a movie on your Kindle Fire, and when you get home, you can resume streaming right where you left off on your TV - avoid the frustration of needing to find your spot.

Weighing in at just 14.6 ounces, Kindle Fire is small and light enough to hold in just one hand. Content comes alive on a 7-inch full color LCD touchscreen that delivers 16 million colors in high resolution and 169 pixels per inch. Kindle Fire uses IPS (in-plane switching) technology - similar technology as used on the iPad, for an extra-wide viewing angle. In addition, the Kindle Fire display is chemically strengthened to be 20 times stiffer and 30 times harder than plastic, which means it is durable and will stand up to accidental bumps and scrapes. Last but not least, the device is powered by a dual-core processor.

Kindle Fire starting today at www.amazon.com/kindlefire and it ships November 15.
 
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