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Friday, September 09, 2011
 Intel's Software Tools Key For Hardware Success
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Message Text: On Sep. 8, 2011, Intel hosted Software Media Day in San Francisco where executives shared their perspectives on how software is impacting Intel?s overall business.

In addition to its platforms and processors, Intel provides software products and services, design resources, technical expertise and consulting to software companies worldwide. Intel's software tools that help engineers accelerate the development of applications. These include compilers, debuggers and libraries.

Intel works on a broad range of software-related areas across the solutions stack from drivers that work with the hardware to security, software for mobile and embedded devices, visual computing, multicore software design, virtualization, manageability and services.

As Intel's corporate-funded venture capital firm, Intel Capital makes equity investments in innovative technology start-ups and companies around the world. Intel Capital today announced seven new investments. The deals total over $24 million and include new investments in enterprise cloud automation software provider DynamicOps; building management software provider enLighted, real-time analytics provider Guavus; Platform-as-a-Service (Paas) for commerce company IP Commerce; and social games analytics service provider Swrve New Media.

High performance computing (HPC) has also excited Intel for over 25 years as it pushes the boundaries of processing power. Today, HPC utilizes parallel processing methods to execute applications quickly while addressing reliability and power efficiency issues. HPC allows scientists and engineers to solve complex problems with programs running physics simulations, weather forecasting and complex dynamics, just to name a few. Intel has supported multicore processor programming with the support of OpenMP 3.1, Coarray Fortran, Intel Threading Building Blocks (TBB) and Intel Cilk Plus, among many others. Intel Many Integrated Core (MIC) architecture is shaping the future of HPC and the company's software is there with today?s prototype systems to show just how straightforward it can be to support both multicore processors and Intel MIC architecture.

Today, Intel also released Service Pack 1 for Intel Parallel Studio XE 2011. a tool suite for C, C++ and Fortran developers. The suite is a line of software tools, consisting of compilers and libraries, that aid software developers on Linux, Windows and Mac OS X in adopting parallelism for multicore processors. This release empowers developers to create scalable code for Intel Xeon processors that also extends to the Intel MIC architecture.

Intel's application store, the Intel AppUpSM center, houses more than 4,000 applications and powers app stores for Acer, Asus, Best Buy, the Home Shopping Network, Walmart.com and more. The Intel AppUp developer program spurs application development for the Intel AppUp center. The program provides independent software vendors with tools, software development kits and community resources to develop new, or port existing, applications optimized for Intel processor-based devices.

Intel also recognizes the importance of addressing graphics and visual computing. To do this, Intel created the Visual Adrenaline program that supports visual computing software efforts including video games, computer graphics, 3D animation and movies. This program provides consumers, digital content creators and professional developers with industry information, tips and tools. Software tools such as Intel Graphics Performance Analyzers and the Intel Media SDK help entertainment and software media companies such as Valve, DreamWorks and Adobe to optimize software and media for Intel processors.

As this ever-expanding world of computing grows, a new approach to Internet security is needed to combat new threats - one that address security on both the hardware and software layers. Intel is collaborating with McAfee as a whollyowned subsidiary to provide security solutions and services to help secure systems, network and mobile devices around the world. Intel and McAfee plan to bring their initial joint product to market later this year.

Intel's Embedded and Communications Group (ECG) works closely with the Software and Solutions Group (SSG) to adopt Intel software solutions in a range of embedded market segments. The growing popularity of embedded devices is generating a demand for machine-to-machine (M2M) solutions that enables "machines' to intelligently interact over a network.

Intel also offers broad choice to its customer through enabling and optimizing software stacks and operating systems, such as Google Android and Chrome OS, MeeGo, Linux variants and Windows, on multiple device form factors. To do so, Intel works with Google, Microsoft and other operating system vendors to help optimize and deliver Intel processor-based devices that work best with their software. Recently, Intel worked with Google on enabling a version of the Android NDK that would work on Intel x86 architecture. Intel is also working closely with Microsoft on the next-generation Windows 8 platform.
 
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