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Thursday, August 25, 2011
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RIM Announces New Cloud-based Social Music Sharing Service
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Research In Motion today unveiled a new cloud-based social
music sharing service called BBM Music, as companies begin to bet on
entertainment delivered over the Internet that incorporates social
networking features.
BBM Music, a new BBM (BlackBerry Messenger) service for socially
connected music fans, is a cloud-based service that enables social
and viral music discovery by allowing users to build a
community-based music library that is shared amongst their BBM Music
friends. The size of the music library continues to grow as new
friends join the community and each user can select music from a
catalog with millions of songs from music companies - Universal
Music Group, Sony Music Entertainment, Warner Music Group and EMI.
"More than 45 million customers already love the social
communication benefits delivered through BBM and we are thrilled to
be extending the experience into a uniquely social and interactive
music service," said Mike Lazaridis, President and Co-CEO at
Research In Motion. "We have partnered with leading music companies
to provide a 'full track' music sharing and discovery experience
that will provide users with quality music on demand and allow them
to connect with friends on a whole new level."
Key features of BBM Music include:
- Music made social - BBM Music is a cloud-based, social music
service that allows you to share and discover music with your
friends, creating a continually evolving music library:
- Build a personal music profile with 50 of your favorite songs. You
can refresh your profile by swapping out up to 25 songs each
month.
- Invite your BBM friends to subscribe to BBM Music and to join your
BBM Music Community.
- With each friend that is added to BBM Music, you grow your music
collection since the songs from the profile of each BBM Music friend
are available to you at any time.
- Up to 50 tracks from your personal profile are shared with your
BBM Music Community, and each member of your community shares up to
50 songs from their profile with you.
- Enjoy a social community-based music experience - the more
friends who join your community, the more songs you can listen
to.
- Discover music that your BBM Music friends are listening to, and
comment on your friends' songs and playlists.
- You can create multiple playlists from music in your profile as
well as all of your friends' profiles, and with one click you can
shuffle the entire collection of music from your BBM Music
Community. You can even see which friend contributed each song while
it plays.
Within your BBM Music app, you also see a visual timeline that shows
the recent updates of all users within your community. It gives you
a chronological view of community updates, including who added new
friends, which songs were added or removed, which playlists were
created and what comments were made by your BBM Music friends.
BBM Music subscribers can listen to full tracks from their friends'
profiles - not just previews. Music can be also be saved to
smartphones for offline listening.
Omnifone, a cloud music service provider, is providing RIM with a
back-end solution for the BBM Music service that provides content
management, music hosting and reporting functions based on
Omnifone's technology. As part of RIM's proprietary service,
Omnifone's back-end solution helps facilitate the delivery of a full
music catalog to BBM Music users and compensation reporting for
copyright holders.
A closed beta trial of the BBM Music service is starting today in
Canada, the United States and the UK. The BBM Music service is
expected to be commercially available to customers later this year
for a monthly subscription of $4.99 USD in Australia, Canada,
Columbia, France, Germany, Indonesia, Italy, Malaysia, Mexico,
Netherlands, Saudi Arabia, Singapore, Spain, Thailand, Turkey, UAE,
the United Kingdom and the United States.
For more information about BBM Music, and to sign up to be notified
of its availability in your country, visit
www.blackberry.com/bbmmusic. |
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