Thursday, August 25, 2011
Samsung To Enhance Its Own Bada Mobile Platform
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Samsung today announced the bada 2.0 SDK (Software Development Kit), an application development tool for Samsung's own mobile platform.
Samsung expects bada 2.0 to be a catalyst in expanding the global
distribution of bada smartphones. bada is currently found in a
limited number of Samsung budget phones, such as seven Samsung Wave
devices, which have proven to be popular in Europe, China and
"Samsung bada and our Wave devices continue to succeed around the
world, taking advantage of the mobile technology and brand awareness
of Samsung?s leadership in the market," said JK Shin, President and
Head of Samsung?s Mobile Communications Business. "We have brought
together our key mobile innovations in bada 2.0, setting the
foundation for it to become a leading mobile platform."
Unveiled at Mobile World Congress in February 2011, bada 2.0
includes many new features. The new platform supports
multi-tasking, Wi-Fi Direct, Near Field Communication (NFC) and
In addition, considering the increased use of web using smartphones,
bada 2.0 supports HTML5 and improved Flash functions . By supporting
standard WAC 2.0, bada aims to expand its developer community.
"bada is a significant innovation and a key component in Samsung's
multi-platform strategy; we are committed to investing in its
success. We are expanding our developer community and creating a
strong ecosystem that benefits both developers and end-users.
Developers have an opportunity to reach a significant customer base
with new, entertaining and compelling applications while consumers
will receive an outstanding smartphone experience." added Shin.
A key feature for developer partners is the introduction of In-app
Ads. Using the Ads API (Application Programming Interface)
developers for bada 2.0 can easily insert advertisements, creating
new revenue opportunities. Samsung has also upgraded its application
development environment, providing developers with increased
support. An Emulator has been added to foster a development process
suitable to the target environment. Tools such as Profiler optimize
the device's performance ensuring that resources like memory and
processing power are used to their fullest capacity.
bada 2.0 SDK can be downloaded from the bada developer site
(developer.bada.com). Samsung has enhanced the 'Samsung Apps' retail
store and expanded full availability through to 121 countries
worldwide. With this 2.0 version, more differentiated functions will
be offered from Samsung Apps, including new purchasing options and
recommendations. Samsung claims that Samsung Apps has received 10
million application downloads in 3 months and passed the 100
million-mark in March 2011. The store currently houses approximately
Samsung's push for bada 2.0 comes just one day after a Dutch court
ruled against the S. Korean company and banned sales Samsung's popular Galaxy S, S II and Ace smartphones in Europe.
Samsung is curently producing Android-running smartphones, but
Google's recent acquisition of Motorola Mobility could pose
challenges to Samsung in the future.
Earlier this week, South Korean government announced plans to develop an open-source
operating system (OS) for mobile phones that will help secure local
smartphone makers' future competitiveness against their rivals such
as Apple. Kim Jae-hong, a deputy minister from the S. Korean
Ministry of Knowledge Economy, hoped that Samsung would change its
negative stance and would participate in the joint development of an
open OS for mobiles.