Friday, August 05, 2011
Sharp Brings Pioneer's Elite TV Brand in North America
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Sharp is bringing back an iconic name in television by introducing
Elite LED LCD TVs in the North America market.
Sharp Electronics Corporation (SEC) and Pioneer Electronics (USA)
Inc. joined together in a marketing collaboration to launch the
first Elite LED LCD TVs.
"Over the past 25 years the Elite brand has developed a loyal and
avid fan base of audiophiles and videophiles," said Tom Evans,
Sharp's associate vice president and general manager of Product &
Marketing for Elite televisions. "We are confident that our new line
of Elite LCD TVs will appeal to the Elite purists who expect the
highest picture quality and experience as well as today's luxury
technology enthusiasts looking for the most innovative products to
outfit their digitally connected homes."
Elite LED LCD TVs will be available in 60" class (60 1/32"
diagonal), and 70" class (69 1/2" diagonal) screen sizes in late
Elite LCD televisions incorporate proprietary RGB+Y technology,
which adds a yellow sub-pixel to the standard red/green/blue color
palette. The addition of the yellow sub-pixel enables the
reproduction of a much broader range of colors. RGB+Y technology
creates higher brightness using less power and more accurately
depicts vivid yellows and vibrant golds. RGB+Y technology makes
possible Precision Color Plus, four sub-pixels composed of smaller
dots, creating more than 8 million dots per screen.
Elite Televisions feature:
- FluidMotion, which combines a frame creation system with Elite's
scanning backlight technology creating a greater than 240 Hz effect,
improves picture clarity and smoothness;
- Full Array LED, which includes a full array of Light Emitting
Diodes, evenly dispersed behind a diffuser resulting in more uniform
and brighter lighting versus traditional edge-lit LEDs;
- Local Dimming which allows specific groups of LEDs to be dimmed
for greater control of brightness and darkness in different areas of
the screen for outstanding black levels;
But what makes Elite televisions Elite is Intelligent Variable
Contrast. Developed specifically for Elite Televisions, Intelligent
Variable Contrast technology works with all of the other Elite
technologies to automatically control brightness and backlight to
create depth of color, brilliance, detail and dark areas.
Additional features complete the design:
- Elegant form factor, with fine, brushed aluminum finish, precision
cut mitered bezel and slim cabinet depth round out the television?s
- Connectivity to Netflix, VUDU, CinemaNow, YouTube, and others;
- 3-D Functionality including two sets of active shutter 3-D
- Elite Advantage LiveSM, which offers support via Internet
connectivity where a personal advisor can remotely connect to the TV
and provide a variety of services such as setup, picture adjustment,
or basic calibration.
- THX Certified display - THX Certified displays deliver movie
experiences with the same color and detail found in the filmmaker's
- ISF (Imaging Science Foundation) certification
- Variety of AV modes including Elite Pure Mode, a mode that
replicates the settings of previous Elite TVs
- Skype ready (Skype camera kit sold separately)
Elite LCD HDTVs will only be available at select high-end retailers
and via custom installation companies. The Elite LED LCD TV 60"
class (60 1/32" diagonal) carries an MSRP of $5,999.99, and the
Elite LED LCD TV 70" class (69 1/2" diagonal) carries an MSRP of