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Thursday, July 07, 2011
 Irdeto Acquires BD+ Technology for Blu-ray
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Message Text: Software security and media technology company Irdeto today announced the acquisition of BD+ technology for Blu-ray from Rovi Corporation.

The BD+ technology will fold into the company's Irdeto ActiveCloak for Media offering, giving Hollywood studios a more robust solution for protecting Blu-ray movie titles from the threat of digital piracy.

"This acquisition further proves our commitment to establishing dynamic security as the industry standard for Hollywood studios taking advantage of the Media 3.0 opportunity - consumer demand for content anywhere, on any device and at any time," said Graham Kill, CEO of Irdeto. "We are working closely with the studio community to ensure movie titles released on Blu-ray disc have the same rigorous protection standards we created for Irdeto ActiveCloak for Media. This is the beginning of a new era of software security, and one that is certainly welcome for companies whose livelihood depends on digital entertainment."

Part of the AACS content protection technology used for Blu-ray discs, the BD+ technology is an additional layer of protection against unathorized copy of movie discs.

BD+ relates to the ability to keep content from playing on a known "hacked" player. It is a secured virtual machine wich continuously monitors the movie stream of the disc. In case there is a manipulation detected, playback will stop immediately.

In his recent inaugural speech, Chris Dodd, president of the Motion Picture Association of America (MPAA), underscored the severity of the situation by stating piracy is the "single biggest threat we face as an industry." To address that need to protect high-value entertainment assets, Irdeto launched ActiveCloak for Media in February 2011, a dynamic security solution to protect digital entertainment assets throughout their entire lifecycle. Irdeto says that by integrating BD+ intellectual property, contracts and patent licenses into its current offering, the company's will be able to implement a more robust security measures for Blu-ray than the current Advanced Access Content System (AACS), which has suffered from a history of security breaches and hacks.

Hollywood studios including Paramount and 20th Century Fox have been included the BD+ protection in their BD movie releases. However, even the BD+ has been attacked by overcoming the AV content security system (e.g. extract AACS keys) and the title-specific security code (e.g. reverse engineer security code).
 
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