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Thursday, March 3, 2011
 Panasonic Details Pricing For 2011 Blu-ray, HDTV and Home Theater Systems
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Message Text: Panasonic today provided pricing details for its 2011 Blu-ray disc player, LCD/plasma HDTV and home theater line up.

2011 Blu-ray Line Up

Panasonic recently introduced an expanded Blu-ray disc player lineup with three new Full HD 3D models ? the DMP-BDT310, DMP-BDT210, DMP-BDT110 ? and a new 2D model, the DMP-BD75.

The BDT310, BDT210 and BDT110 Blu-ray Disc players offer 2D-to-3D up-conversion. With the 3D Enhancer and Depth Controller (allows user to adjust amount of depth when viewing 3D), these players produce movie theater-style 3D effects. Also contributing to higher picture quality is the new UniPhier chip, which simultaneously lowers power consumption. Vertical color data has also been increased by 1.5 times, to express fine details and nuances in movie scenes with the PHL Reference Chroma Processor 2. The new HDMI Jitter Purifier also improves sound quality.

The newest addition to VIERA Cast, Panasonic?s IPTV solution, on the BDT310, BDT210 and BDT110 is Skype video and voice calling. Skype, along with the freetalk conference camera , lets users affordably engage in long distance video conversations with family and friends by transforming their existing TV into a two-way communications device. The freetalk conference camera, with a wide-angle lens and beam-forming microphones, provides High Definition 720p resolution and will be available in March at major retailers and on-line at www.panasonic.com, with a SRP of $99.

Panasonic has made it even easier to access Skype through the Blu-ray Disc player with a devoted Skype button on the remote control. Other features of Skype include Standby Mode, which allows users to personalize ring tones, Answering Message, which allows users to create a personalized message when away, and SD Voice Mail which automatically records messages left onto an SD card. These three models are also DLNA-certified, allowing users to enjoy content on their Blu-ray player, from a computer or other DLNA compatible device.

In addition to the inclusion of Skype, VIERA Cast provides access to such entertainment, social media and business apps as Netflix, Amazon VOD, CinemaNow, Vudu, YouTube, Twitter, Pandora, Picassa Web Album and Bloomberg.

The BDT310, BDT210, BDT110 and BD75 each feature an updated design, making operation simple with icons and text indications. They also have ultra-quick playback, with half the booting and loading time as 2010 models. The BDT310 and BDT210 feature a touchless sensor to open and close the disc tray for smooth operation. Additionally, each of these 3D Blu-ray Disc players works with an iPhone as a remote. Movies, photos and music can be loaded from a computer, to the iPhone, and then played back through the Blu-ray Disc player on your TV.

New networking capabilities are among the highlight features of the new 2011 Blu-ray Disc player lineup. All four players allow users to customize their own home screen using your favorite photo or wallpaper. Simply insert an SD card into the Blu-ray player to transfer over the image. The BDT310 and BDT210 feature a built-in WiFi System, while the BDT110 includes a wireless adaptor for local area network connections.

The Panasonic DMP-BDT210, DMP-BDT110 and DMP-BD75 are currently available, while the DMP-BDT310 ships in May.

Panasonic also today announced pricing of its new Full HD 3D Blu-ray Disc home theater systems.

The new models, SC-BTT770, SC-BTT370 and SC-BTT270 deliver advanced sound quality that complements the dynamic 3D images. Based on the concept of reproducing an ideal cinema-like surround sound environment, Panasonic?s proprietary technology, called Cinema Surround Plus, compensates for the lack of a surround effect to provide surround sound and offers an enhanced surround effect from above and around.

Featuring Panasonic's renowned Full HD 3D Playback, the new systems not only deliver 3D images but allow the user to tailor the image display as desired. The 3D Effect Controller adjusts the amount of the depth effect for more expansive images and enables the viewer to enjoy 3D movies with exactly the preferred level of 3D effects.

The ultra-slim main component measures only a mere 1.5 inches high. The systems are designed to match a flat panel display. The new table-top design of the SC-BTT370 offers easy set-up and will add style to any home setting.

The SC-BTT770 is equipped with rear wireless speakers and wireless kit so there is no need for unsightly wires across the room. The SC-BTT370 is wireless-ready and can be upgraded to provide wireless rear audio with the addition of the optional SH-FX71 wireless kit for rear speakers ($129.95).

The top two models SC-BTT770 and SC-BTT370 feature VIERA CAST with Skype.

Models SC-BTT770 and SC-BTT370 include a down-firing subwoofer, which achieves powerful bass by releasing the sound downward from the speaker unit and port and utilizes the sound reflected from the floor. These models are equipped with one HDMI output and two HDMI inputs with Standby Pass through for HD and 3D gaming and set-top box connections. Since they feature a Standby Pass Through function, signals from the connected devices can pass through the unit even when the home theater system is turned off.

All of the home theater systems feature Audio Return Channel (ARC), which makes it possible to receive audio signals from the TV, on top of the preexisting HDMI function of sending audio/video signals to the TV with just one cable. This feature simplifies connection by eliminating the audio cable connection between the TV audio output and the main unit?s audio input.

All of the new systems feature a Universal Dock for iPod/iPhone which employs a digital connection to minimize sound degradation. This lets the user play music and video downloads and enjoy high quality sound from an iPod/iPhone.

The new models boast improved easy-to-use features, such as an internal wireless LAN system so IP content, such as VIERA CAST2 and BD-Live, can be enjoyed without having a LAN cable connection. VIERA CAST has been further enhanced with CinemaNow and Vudu, allowing viewers to stream movies. Other content can also be accessed from the special VIERA CAST screen to check weather, stocks and other information.

Panasonic?s Blu-ray 3D home theater systems will be available in April 2011. The SC-BTT770 will carry a suggested retail price (SRP) of $599.99. The SC-BTT370 will have an SRP of $499.99, and the SC-BTT270 will have an SRP of $399.99.

2011 Plasma model line

Panasonic?s 2011 Plasma line-up features TVs in the following screen sizes- 42-inch class (41.6" measured diagonally); 46-inch class (46" measured diagonally); 50-inch class (49.9" measured diagonally); 55-inch class (55.1" measured diagonally); 60-inch class (60.1" measured diagonally) and 65-inch class (64.7" measured diagonally). Panasonic introduced three full HD 3D model lines for 2011- the VT30, GT30 and ST30. In addition, Panasonic offers the S30 and V30 series in traditional 2D 1080p technology, for a total of 19 Plasma screens available in 2011.

Full HD (1080p) 3D Plasma:

* TC-P65VT30 (65-inch class-64.7" measured diagonally)-$4299.95-Available May, 2011
* TC-P55VT30 (55-inch class-55.1" measured diagonally)-$2799.95-Available April, 2011
* TC-P65GT30 (65-inch class-64.7" measured diagonally)-$3699.95-Available May, 2011
* TC-P60GT30 (60-inch class-60.1" measured diagonally)-$2799.95-Available May, 2011
* TC-P55GT30 (55-inch class-55.1" measured diagonally)-$2199.95-Available March, 2011
* TC-P50GT30 (50-inch class-49.9" measured diagonally)-$1899.95-Available March, 2011
* TC-P65ST30 (65-inch class-64.7" measured diagonally)-$3299.95-Available May, 2011
* TC-P60ST30 (60-inch class-60.1" measured diagonally)-$2399.95-Available May, 2011
* TC-P55ST30 (55-inch class-55.1" measured diagonally)-$1799.95-Available February, 2011
* TC-P50ST30 (50-inch class-49.9" measured diagonally)-$1499.95-Available February, 2011
* TC-P46ST30 (46-inch class 46" measured diagonally)-$1299.95-Available February, 2011
* TC-P42ST30 (42-inch class 41.6" measured diagonally)-$1099.95-Available February, 2011

1080p FHD Plasma:

· TC-P60S30 (1080p-60-inch class-60.1" measured diagonally)-$1899.95-Available May, 2011
· TC-P50S30 (1080p-50-inch class-49.9" measured diagonally)-$1099.95-Available February, 2011
· TC-P46S30 (1080p-46-inch class-46" measured diagonally)-$949.95-Available February, 2011
· TC-P42S30 (1080p-42-inch class-41.6" measured diagonally)-$799.95-Available February, 2011

720P HD Plasma:

· TC-P50X3 (720p-50-inch class-49.9" measured diagonally)-$799.95- Available February, 2011
· TC-P46X3 (720p-46-inch class-46" measured diagonally)-$699.95-Available March, 2011
· TC-P42X3 (720p-42-inch class-41.6" measured diagonally)-$599.95-Available February, 2011.

2011 VIERA LCD/LED Line-Up

For the 2011 Viera Full HD 3D line-up, Panasonic extended the 3D technology to its LCD-LED line, with two models, the TC-L37DT30, a 37-inch class (37" measured diagonally) and the TC-L32DT30, a 32-inch class (31.5" measured diagonally). Both models benefit from an IPS Alpha LED panel ? assuring a wide viewing angle and improved motion picture response; VIERA Connect featuring entertainment, social media and interactive apps as Netflix, Amazon VOD, CinemaNow, Hulu Plus, Napster, Pandora, Facebook, Gameloft and access to sports sites MLB, NBA, NHL and MLS and more; Wi-Fi ready (includes LAN Adaptor); Viera Image Viewer to view JPEG digital photos and HD video recorded on an SD Memory card; DLNA compatibility; Viera link, making it possible to operate Audio/Video components from a single remote; four HDMI connections; three USB ports; a PC input; ISF Pro Setting Menu; 240Hz with Motion Picture Pro 5, providing fast motion picture response and a lower power consumption. The TC-L37DT30 will be available in April, with a SRP of $1299.95. The TC-L32DT30 will also be available in April, with a SRP of $1199.95.

The E3 series presents three screen sizes- the 32-inch class TC-L32E3 (31.5" measured diagonally), available in March ($699.95); the 37-inch class TC-L37E3 (37" measured diagonally), available in February ($799.95) and the 42-inch class TC-L42E3 (41.6" measured diagonally), available in March ($949.95). In addition to the IPS LED panel; the E3 series provides the consumer with four HDMI connections; two USB ports; DLNA connectivity and a PC input. The three E3 televisions utilize 60Hz technology with 1080p resolution. To further enhance the entertainment experience, the E3 series introduces Easy IPTV, a web entertainment solution offering 3 Movie sites ? CinemaNow, Netflix, and Amazon; 2 Music sites - Napster and Pandora; 1 Social Networking site ? Facebook. Also, the inclusion of Viera Image Viewer allows the user to view digital still photos and H.264 HD video recorded on a SD Memory Card.

The E30 series features the TC-L42E30, a 42-inch class (41.6" measured diagonally) HDTV featuring an IPS Alpha panel with LED backlighting and 120 Hz Motion Picture Pro 4, for fast motion response speeds. In addition, the TC-L42E30 also offers Easy IPTV providing multiple entertainment solutions for the customer. The TC-L42E30 easily connects to other CE devices by offering four HDMI inputs, two USB ports, DLNA connectivity and a PC input. The Viera Image Viewer allows the user to view digital still photos and H.264 HD video recorded on a SD Memory Card.

The TC-L42E30 also features a clear panel to enhance contrast and reduce ambient light reflections. The model will be available in February with a SRP of $1099.95.

The top of the line LCD/LED TC-L42D30, a 42-inch class (41.6" measured diagonally), available in April ($1149.95) features a 1080p IPS Alpha panel with 120Hz Motion Picture Pro 4 technology. In addition, the new flush glass design adds a sleek cosmetic to the TV. To enhance and expand the entertainment quotient, Panasonic?s proprietary IPTV solution VIERA Connect is featured. The TC-L42D30 also includes the Viera Image Viewer, providing the consumer with an easy method to view digital still photos and H.264 HD video recoded on a SD Memory Card.

The TC-L19C30, a 19-inch class (19" measured diagonally), is a 720p IPS Alpha panel that will be available in May with a SRP of $249.95.

The TC-L32C3, a 32-inch class (31.5" measured diagonally) HDTV is a 720p HDTV with the IPS Alpha Panel. In addition, the LCD TV features two HDMI connectors; a PC Input; Viera Image Viewer and Viera Link. The TC-L32C3 will be available in March, 2011, with a SRP of $399.95. The TC-L24C3 is a 24 ?inch class (24" measured diagonally) featuring Viera link and Viera Image Viewer, and will be available in June with a SRP of $299.95.

The LCD U3 series includes two models, the 37-inch class (37" measured diagonally) TC-L37U3, currently available ($599.95) and the TC-L32U3, a 32-inch class (31.5" measured diagonally) HDTV, available in March with a SRP of $499.95. These two LCD HDTVs deliver 1080p Full HD resolution with a 60Hz IPS Alpha Panel and include three HDMI connectors; a PC Input; Viera Image Viewer and Viera Link.

The U30 series features one 1080p model ? the TC-L42U30, a 42-inch class (41.6" measured diagonally). Featuring an IPS Panel; three HDMI connectors; a PC Input; Viera Link and Viera Image Viewer, the TC-L42U30 introduces 120Hz with Motion Picture Pro 4 to the LCD line. The TC-L42U30 is currently available with a SRP of $799.95.

The TC-L32X30, a 32-inch class (31.5" measured diagonally), 720p 60Hz LCD HDTV with the IPS Alpha Panel, continues to offer the iPod/iPhone Entertainment kit, allowing the user to connect their device directly to the TV. The TC-L32X30 also includes Easy IPTV; DLNA compatibility; Viera Image Viewer H.264, providing the consumer with ability to view digital still photos and H.264 HD movies recorded on a SD Memory card; Viera Link; three HDMI connectors; a USB port and a PC Input. The TC-L32X30 will be available in March. SRP is $499.95.
 
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