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Friday, January 14, 2011
 Toshiba Launches First 3D LED TV in Egypt and Africa
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Message Text: Toshiba today reinforced its LCD TV line-up for Egypt, the Middle East and Africa with the launch of a line-up of new models, ranging from its flagship LED TV to the company's first 3D LED TV to be introduced in Egypt, and to the battery-powered Power TV series.

Toshiba announced 10 new models in all, covering both LED and LCD technologies.

Toshiba's new series includes the Power TV, the company's global flagship TV, the 55ZL800; and the ultra-slim 3D LED TV, WL700.

Toshiba Power TVs

The Power TV family will launch with three series: PC1 LED TVs, offering 24- and 32-inch models, the first LED TV models with integrated back-up batteries; the PS1 series of LED TVs, offering 24-, 32- and 40-inch models, all designed to maximize power saving; and the PB1 with cold cathode fluorescent backlit LCD TVs, offering 24- and 32-inch models. The PC1 series are the world's first TVs to integrate a stand-by rechargeable battery, a useful innovation in areas where power supply can be uncertain. Fully charged, the battery can power a TV for approx. 2 hours.

All Power TVs feature Toshiba's proprietary "Power Meta Brain", an image processing engine as well as e 20W speaker pumps and an "Auto Signal Booster" feature that improves signal sensitivity and allows viewing in areas with weak signal strengths.

All Power TV models are designed to reduce running costs by lowering power consumption. A key aspect of this is "AutoView", which monitors room brightness and adjusts the backlight and various picture parameters accordingly.

Toshiba's Power TV series models are available in three sizes, 24-inches, 32-inches & 40-inches, and will be available from January, 2011.

Toshiba Flagship TV model - 55ZL800

The 55ZL800, Toshiba's new flagship LED TV integrates Toshiba's newly developed high-end TV engine.

The 55ZL800 is inspired by the CELL REGZA TV and features Toshiba's newly developed CEVO Engine, a high-performance multi-processor platform. In addition, the 55ZL800 also boasts a high luminance "REGZA LED Panel."

The 55ZL800 also offers Toshiba's advanced 2D3D Conversion Technology that allows users to enjoy various 2D contents as high quality 3D.

With a peak luminance of 1,000cd/m2 - the display's highest level of brightness and the maximum yet achieved in the industry - the 55ZL800 assures bright whites, while the wide dynamic range achieved by backlight luminance adjustment delivers a dynamic contrast ratio of 9,000,000:1. An local dimming technology that individually controls 512 LED areas, adjusts the backlighting according to the displayed content. ClearScan 400 is another feature of 55ZL800. With 200Hz frame rate and 16-division backlight scanning technology, the scan rate is equivalent to 400Hz, enhancing the smoothness of actions in sports and movies.

The 55ZL800's picture quality is complemented by a specially designed audio system and multi-amplifier system. The two-way sound-bar speaker system is driven by a 40W multi-channel amplifier.

The 55ZL800 LED TV will be available from February, 2011.

Toshiba 3D LED TV

The WL700 series of slim 3D LED TVs mark the launch of Toshiba's first ever 3D LED TV for the Egypt market. Designed in collaboration between Toshiba's in-house design team and Jacob Jensen Design, the WL700 series stands out for a minimalist design in glass and metal, with an ultra-slim profile, only 29mm deep, and a bezel-free screen.

The new 46-inch and 55-inch Full HD TVs feature high-contrast Edge LED backlight panels, and 3D Resolution+, an upscaling technology for 2D and for 3D images. With the brilliant Edge LED backlight panel, which offers a dynamic contrast of 7,000,000:1, 200Hz motion-enhancement technology, and ClearScan 200 Pro, the WL700 series TVs offer bright, clear pictures free of motion blur.

At only 29mm thick, the WL700 series models feature an integrated sub-woofer.

The WL700 series also features "AutoView" technology for best image results irrespective of the room environment, the "Auto Signal Booster" to improve the sensitivity of weak signals and Toshiba's "Meta-Brain Premium" to deliver high-end image processing.

WL700 series are available in two sizes, 46- and 55-inches and support 200Hz frame rates. They will be available from January, 2011.

JV with El Araby Group

Egypt's manufacturer and reseller of audio visual and home appliances El Araby Group and Toshiba also today signed a joint memorandum that will extend their partnership, and that encompasses marketing and sales and the start of cooperation in manufacturing LCD TVs in Egypt.

The two companies currently have a sales and marketing joint venture, Toshiba El Araby Home Appliances Marketing Company, which mainly export Toshiba's home appliances, including refrigerators and washing machines, from Egypt to African countries.

El Araby and Toshiba entered into a new agreement in December last year, under which they will establish a joint venture to manufacture LCD TVs in Egypt - a JV that is expected to become one of the largest LCD TV manufacturing plants in the Middle East and Africa.

The new manufacturing JV, Toshiba El Araby Visual Products Company, will be established this January in Cairo. The company has paid-in capital of US$10 million, and construction of its manufacturing facility is now under way. Production of LCD televisions is scheduled to start in March this year. The JV's activities will range from LCD panel module assembly to the production of finished products ? the first company in Egypt with this scope of production.

The new plant will have an initial production capacity of 600,000 units a year, mainly 24 and 32-inch models. As sales grow, the plant's capacity will be increased, up to 2,000,000 units a year in FY2013.
 
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