Thursday, December 16, 2010
LG Display Expands In 3D Technology With New Technology
|You are sending an email that contains the article
and a private message for your recipient(s).
(At the moment, only Text is allowed...)
LG Display unveiled its FPR (film-type patterned retarder, polarized glasses) 3D panel at a launch ceremony held on December
15 in Beijing, China.
Held under the theme of "opening a new 3D era that protects the
eyes," the FPR 3D panel launch ceremony brought together about
250 people, along with representatives from LCD TV companies,
officials from industry association, state-run research
institutes and the retail industry.
LG Display CEO Mr. Young Soo Kwon noted in his welcoming speech,
"It is a pleasure for LG Display to announce the opening of the
'FPR 3D era' in China which is emerging as the center of the
worldwide TV market. LG Display will focus on FPR 3D products as
we believe that FPR is superior in all aspects and represents
genuine 3D technology better suited to consumers."
Today's 3D glasses come in two main categories ― shuttered-glass
(SG) and pattern-retarded (PR).
Glasses with PR technology are commonly seen in the cinema as
they use polarized lenses to filter what each eye sees, while
glasses with SG tech are powered and blank out one eye after the
other rapidly, making each eye of the viewer see a different
Most 3D TVs rely on glasses with SG tech, which run on batteries
and flash on and off as the TV alternates between displaying the
picture for the left and right eye.
But these are bulky and expensive not to mention that the glasses
are incompatible between different brands of TVs.
The highly-lucrative market is also improving business conditions
for manufacturers of flat-screens such as LG Display but not with
Samsung-driven SG-based technology.
The Chinese and global LCD TV makers plan to offer a full lineup
of 3D LCD TV sets featuring FPR panels from the beginning of
2011. The product promises to deliver full HD picture quality
free of flicker and crosstalk, which are problems associated
with SG (shutter glasses) 3D displays. It also resolves the issue
of high costs linked to the existing PR (patterned retarder) type
panel by using film instead of glass substrate.
Moreover, lightweight polarized glasses that emit no
electromagnetic waves allow consumers to enjoy long hours of
viewing without any discomfort in their homes.
Organized by LG Display and sponsored by China Video Industry
Association / China Electronic News and China 3D Industry
Association, the FPR 3D panel launch ceremony included a
presentation given by Research Institute of TV and
Electro-Acoustics under Ministry of Industry and Information
Technology of China and Beijing Ophthalmology Research Institute
that acknowledged the superiority of FPR technology. An analysis
of the flicker effect that occurs during 3D viewing showed the
FPR panel is less tiring on the eyes compared to the SG type.
Dr. James Sheedy, director of Optometry Research Center at
Pacific University in the US, delivered a lecture titled "Vision
and 3D Display" at the event. Dr. Sheedy noted, "Problems with
the SG type panel included the weight of the glasses, power
consumption and reduced brightness. However, LG Display's FPR 3D
panel has no flickering, produces minimal cross talk and delivers
a bright screen. Also, the glasses can be made with curved
lenses, like regular glasses, so it is superior in terms of
Among those present at the launch ceremony were top executives
from China's six largest LCD TV makers, namely Skyworth, Konka,
Hisense, Haier, Changhong and TCL, as well as global LCD TV
companies LG Electronics, Vizio and Toshiba. They agreed to
cooperate for FPR 3D promotion based on shared recognition of its
Mr.Yang Dong Wen, Vice President of China?s LCD TV market leader
Skyworth, said, "The launch of FPR 3D TV products, which are
clearly different from the existing 3D TVs, should expand China's
3D LCD market to over 8 million units next year."