Technicolor Launches 3D Certification Program

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Wednesday, December 8, 2010

Technicolor Launches 3D Certification Program

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Technicolor ( today announced the launch of its 3D Certification program branded "Technicolor Certifi3D".

The certification program is geared towards broadcasters and network service providers with the goal of delivering quality 3D experiences to end consumers.

Technicolor Certifi3D was created to ensure that 3D material meets minimum quality requirements before it is delivered to consumers. As part of the service, Technicolor evaluates each shot against a set of objective criteria for stereographic reproduction, including a 15-point quality checklist to identify common errors in production which result in suboptimal 3D content. The company will also offer training programs to broadcasters and content creators to help them migrate their production and post-production techniques from traditional television to the three dimensional medium.

Behind the technology that serves as the foundation for the Technicolor Certifi3D service is an advanced 3D analysis software tool that was developed by Technicolor?s Research and Innovation team. Utilizing the left and right source masters, the software builds a 3D model in real time giving an accurate pixel count for objects that are too close or too far away from the viewer that would result in discomfort. It also automatically detects and flags conflicts with the edges of the TV screen, another significant source of discomfort for 3D in the home.

Initially, the certification program will be available in London and Los Angeles. Eventually the service would be available worldwide.

Technicolor provides a range of 3D capabilities including postproduction, Blu-ray 3D services and 3D VOD encoding to mobile 3D.