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Thursday, October 28, 2010
 Intel Unveils New Cloud Mission: Open Data Centers
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Message Text: Intel is advising a group of more than 70 companies as they encourage industry standards for "cloud computing".

The company today unveiled several new initiatives under its "Cloud 2015" vision aimed at making cloud-based Internet computing more interoperable, secure and simplified.

Intel?s Cloud 2015 vision has three key elements: a "federated" cloud that allows enterprises to share data across internal and external clouds; an "automated" network that automatically allows the secure movement of applications and resources to significantly improve energy efficiency in data centers; and PC and device-savvy "client-aware" clouds that know what types of applications, commands and processing should take place in the cloud or on your laptop, smartphone or other device ? thus taking a user and specific device?s unique features into account.

Intel will support these goals by creating software and building new capabilities into Intel Xeon processors, which include features such as Intel Virtualization Technology (Intel VT) and Intel Trusted Execution Technology (Intel TXT) that form the basis of cloud computing today.

As a step toward Cloud 2015, Intel helped create the Open Data Center Alliance, a coalition of more than 70 leading businesses that together represent more than $50 billion in annual IT investment and that have cloud research or projects underway. Alliance Steering Committee members include BMW, China Life, Deutsche Bank, J.P. Morgan Chase, Lockheed Martin, Marriott International, Inc., National Australia Bank, Shell, Terremark and UBS.The alliance will lay out future hardware and software requirements that lead to more open and interoperable cloud and data center solutions. Intel plays a unique advisory role within the alliance, whose initial membership is focused on end user companies rather than technology providers.

Intel embraces the Open Data Center Alliance?s vision and goals and plans to deliver products and solutions consistent with these goals. Intel will work with its hardware and software partners, engaging the industry to innovate on open standards, delivering a faster ramp to the next stage of the Internet, and delivering an open, interoperable and secure cloud that will empower the next generation of business, movies, gaming, music, social media and other yet-to-be-invented Web services.

"The industry has an opportunity to accelerate the potential of cloud computing, delivering even better industry economics through this transformation," said Kirk Skaugen, vice president and general manager, Intel Data Center Group. "With the Open Data Center Alliance we now have the world?s top businesses focused and actively engaged with Intel and the high-tech industry, accelerating solutions to the cloud?s key challenges. The server industry has gone through an amazing transformation since the Intel Pentium Pro?s introduction in 1995; our goal is to ensure that cloud computing continues to deliver breakthrough economics based on the same fundamental principle ?innovation on open, interoperable standards."

Absent from the working group announced on Wednesday were companies that have already become major forces in cloud computing, like Google and Amazon, which hosts cloud computing services for other companies.

The goal of the Intel Cloud Builders program is to provide a path to the Cloud 2015 vision. Intel announced an expansion of this program that brings together system and software solution partners to provide proven cloud building recipes and practical guidance on how to deploy, maintain and optimize a cloud infrastructure.

While the alliance will determine future requirements for cloud infrastructure, the Intel Cloud Builders program will help bring these requirements to life with full solutions. The program now has a total of 20 reference architectures with several more on the horizon. It represents a community of the most critical providers of technology in the cloud, including Canonical, Cisco, Citrix, Dell, EMC, Enomaly, Eucalyptus Systems, Gproxy, HP, IBM, Intel, Joyent, Microsoft, NetApp, NetSuite, Novell, Parallels, Red Hat, Univa and VMware.
 
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