Wednesday, October 27, 2010
Myspace Debuts New Website and Suite of Products That Focus on Social Entertainment
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Today Myspace announced a new website centered around music and
entertainment, as the social networking company attempts to regain its
former appeal in a market it helped create.
Myspace is creating a personalized experience for people to discover
content and connect with other fans who share similar interests. The
entertainment experience will span music, celebrities, movies, television
and games and will be available through multiple platforms, including
online, mobile devices and offline events.
"This marks the beginning of an exciting turning point for Myspace. Our
new strategy expands on Myspace's existing strengths - a deep
understanding of social, a wealth of entertainment content and the ability
to surface emerging cultural trends in real time through our users," said
Mike Jones, CEO of Myspace.
Specifically, Myspace will provide people with the ability to:
- Discover and engage with Myspace?s array of programming, including
originals, exclusives and content from around the Web.
- Express, collect, and display their creations and interests on their
profiles and through sharing tools.
- Connect to other fans with similar tastes.
Myspace will also focus on promoting curators - a subset of its audience
whose reputation and knowledge around particular entertainment topics and
emerging cultural trends make them influential - by supporting them with
the resources, tools and a platform to expand their reach within the
Newly Designed Beta Site
Myspace has completely rebuilt its website, with a new visual identity and
product features that put content center stage. From the color palette to
the way the site is organized to the improved navigation, everything has
been redesigned to help people easily find relevant content.
The redesigned Myspace welcome page showcases fresh content as it bubbles
up across the beta site in real time. Additionally, once a user logs in to
Myspace, the page will instantly populate with content based on the
Registered users can now also toggle between three different views of the
homepage, each specifically designed to display their stream in the way
that resonates most. These include:
* List view: Traditional view
* Grid view: A magazine-like format
* Play view: A video format that allows users to watch, forward and
resize their updates to full screen
Myspace will soon release a mobile version of the beta site, accessible on
any mobile browser. A new Myspace app for iPhone and Android devices will
follow later this year.
Myspace has released a suite of initial features. These features include:
* Topics - Myspace features more than 20,000 entertainment-focused,
dynamic pages organized around topics. These pages provide a centralized
location to view aggregated information about specific subject matter from
a wide variety of news sites and blogs including MTV, Los Angeles Times,
Access Hollywood, New York Times, Village Voice and Just Jared.
* Content Hubs - These entertainment destinations are specifically
dedicated to movies, television and celebrities. The pages combine
programmed editorial with trending articles that feature news, videos and
photos from various content partners. Additionally, each individual
article within the hubs recommends related content and topics. Hubs
focused on games, comedy, sports and fashion will be revealed in the
* Personalized Stream - The new stream automatically learns what to
feature based on a user's preferences and habits, so they see more of what
they love and less of what they don't.
* Recommendations - This feature recommends relevant topics and other
fans based on algorithms that learn the type of content a user views,
listens to or watches and from whom or where they discovered it.
* 'Right now on Myspace' - This feature shows trending content in real
time on Myspace, helps fans find recently added music and videos, and lets
them listen or watch right from the interactive chart. Myspace uses these
trends to inform recommendations that promote discovery and engagement.
* Discovery Tab - This always accessible tab combines videos that
friends are watching with what's trending in real time on Myspace. Scroll
to the top of any page and the new Discovery Tab drops down as a
horizontal film strip.
* My Stuff Tab - My Stuff is an easy way to see all that's personal to
a user - their profile, photos, videos and uploaded content, structured as
a drop-down menu with different content areas.
* Badges - This feature recognizes and rewards curators and fans for
their social activity around entertainment topics on the beta site and
promotes them with badges - graphic icons that appear in a user?s stream.
Myspace has also introduced a new logo.
The newly-designed Myspace begins rolling out today in beta and will be
available to all users worldwide by the end of November. New users will
have immediate access to the beta site.