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Wednesday, May 26, 2010
 Zoran Licenses RealD 3D Format
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Message Text: Zoran today announced a licensing agreement with RealD that will allow Zoran to incorporate RealD's stereoscopic 3D format into its TV, set-top box and Blu-ray products.

Zoran?s TV reference design with integrated RealD 3D support is available now.

Manufacturers of set-top boxes, televisions and other consumer electronics products that use Zoran?s SupraHD, SupraXD and VaddisHD multimedia processors can now support content delivered in the RealD Format and display high-definition 3D with no additional hardware required.

The RealD Format is a patented version of a side-by-side 3D formatting technology. It utilizes a set of filters and other technology to multiplex left eye and right eye 3D image streams into a single channel for delivery of high-definition progressive or interlaced 3D video using today?s HD infrastructure, including existing HD set-top boxes and DVRs, to any 3D-enabled display type. The side-by-side format was recently named in HDMI Specification Version 1.4a as a mandatory format for the transmission of 3D content between devices.
 
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