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Wednesday, February 10, 2010
 Panasonic Unveils New 3MOS HD Camcorders
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Message Text: Panasonic today introduced two additions to its 2010 line of camcorders, the Panasonic HDC-HS700 and HDC-TM700, both Full High Definition (HD) 3MOS camcorders with 1920 x 1080 resolution.

The new Panasonic HD camcorders combine 1080/60p recording ? allowing them to capture video without detail loss or Moir pattern with an advanced 3MOS system that produces true-to-life colors and excels in darkly-lit environments. The new HDC-HS700, records both to its large 240 GB Hard Disk Drive or to an SD/SDHC/SDXC Memory Card. The HDC-TM700 has 32 GB of built-in memory as well as capability to record to SD/SDHC/SDXC Memory Cards, and is the successor to last year's popular HDC-TM300. Both models have a 35mm wide-angle Leica lens and a manual ring for creative flexibility.

The high-sensitivity 3MOS system provides an effective video image pixel count of 7,590,000 pixels (2,530,000 pixels x 3) and separates the light received through the lens into the three primary colors - red, green and blue - processing each independently. The sensor shoots 14.2-megapixel still images (in Still Image mode) and 13.3-megapixel still images from recorded video. Even with this high pixel count, newly developed technology increases sensitivity and reduces noise by one-half to achieve vivid images with minimal noise.

The Panasonic HDC-TM700 and HDC-HS700 HD camcorders feature the newly designed, large-diameter F1.5 (46mm) Leica Dicomor lens. In addition, its 35mm wide-angle capability makes it ideal for many different shooting situations, such as self-portraits, group photos, and landscape shots.

Both models feature a 12x optical zoom lens, which is further enhanced by Intelligent Resolution Technology to extend the zoom to an 18x Intelligent Zoom. The Intelligent Zoom corrects image degradation in ordinary digital zooming, extending the camera?s zoom ration to approximately 1.3x, while maintaining the image quality.

Both models feature a 3.0" touch-screen LCD that allows users to navigate by selecting icons on the display. These models also have a manual ring allowing creative flexibility, so users have control of the zoom, focus, aperture, shutter speed and white balance. An Electronic View Finder, earphone terminal and microphone terminal allow for even more control. The HDC-HS700 records to its 240 GB HDD, which can store 102 hours of recording (in HE mode). When combined with Panasonic?s new 64 GB SDXC Memory Card, the camcorder provides an additional recording time of 27 hours and 30 minutes. The HDC-TM700 has a 32 GB built-in memory for 13 hours and 40 minutes of recording (in HE mode).

Other features of the Panasonic HDC-HS700 and HDC-TM700 include:

- Power O.I.S. (Optical Image Stabilization) - Uses gyro sensors to detect hand-shake to reduce blurring. When the camcorder is held, it moves at low frequency due to the breathing of the operator or other slight movement. POWER O.I.S. corrects even the slightest movement approximately five times more effectively than the previous version.

- iA (Intelligent Auto) - Function that automatically selects the most suitable shooting mode at the press of a button, and this year iA adds Face Recognition, which finds the faces of registered people and automatically optimizes the focus and exposure for them. In addition, the camcorder continues to track this subject as the person moves anywhere within the LCD frame. Up to six faces can be registered.

- Smile Shot - Feature that automatically takes a still photo during video recording when it detects a smiling face.

- 5.1-Channel Surround Sound System with Zoom Microphone - Uses five microphones so when voices/sounds recorded from front, right, left and back are played back on a 5.1-channel home theatre system, viewers are surrounded by clear, detailed sound. The Zoom Microphone lets users zoom the sound only to hear the subject while continuing to record a wide-angle shot.

- Wind Noise Canceller - An evolution from the previous wind noise reduction system, this advanced function automatically detects and suppresses wind noise only, to ensure only the natural sounds of the shooting environment remain.

- Auto Power LCD ? Automatically adjusts the brightness of the LCD screen according to the shooting environment. In dark places, the screen brightness is reduced to 1/3 the normal level to minimize the possibility of disturbing nearby people. In bright outdoor places, the screen brightness is increased to twice the normal level.

Pricing and availability for the Panasonic HDC-HS700 and HDC-TM700 will be announced 30 days prior to shipping date, panasonic said. Both will be available in black.

Pricing for 2010 SD camcorders and HD models

Panasonic also today announced pricing for its compact High Definition models, the HDC-TM55, HDC-HS60 and HDC-SD60, and its full-featured standard definition camcorders, the SDR-H85, SDR-T50, SDR-S50. All six models will be available in mid-March 2010.

The Panasonic full-HD camcorders will be available for suggested retail prices (SRP) of $529.95 for the HDC-TM55; $699.95 for the HDC-HS60 and $499.95 for the HDC-SD60. The three Panasonic HD camcorders feature a 35.7mm wide-angle lens and a 25x optical zoom. And with Panasonic?s new Intelligent Zoom feature, the new HD camcorders can extend to a 35x zoom. All camcorders record to SD/SDHC/SDXC Memory Cards, while the HDC-TM55 also has 8 GB of internal memory and the HDC-HS60 has a Hard Disk Drive that holds up to 120 GB.

Panasonic?s standard definition camcorders will have SRPs of $349.95 for the SDR-H85; $269.95 for the SDR-T50; and $249.95 for the SDR-S50. These camcorders offer: a 33mm wide-angle and a long, powerful 78x ultra zoom. Panasonic?s new camcorder models are packed with enhanced features to help make shooting quality video easy, including the new Active mode for the Advanced O.I.S. (Optical Image Stabilizer), helping to suppress blur even if the user is moving and when the long zooms are extended. Like the HD camcorder models, these models all record to SD/SDHC/SDXC Memory Cards. Additionally, the SDR-H85 has an 80 GB hard disk drive, and the SDR-T50 has 4 GB of built-in memory.
 
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