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Tuesday, January 05, 2010
 Sonic Showcases Roxio CinemaNow 2.0 at CES
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Message Text: Sonic Solutions today announced they will be demonstrating its next-generation technologies for the enhancement of video services to home and mobile devices.

Building on the digital content delivery platform that powers services from Blockbuster and Best Buy, Roxio CinemaNow 2.0 will include capabilities designed to further enhance consumers' digital entertainment experience with high definition entertainment, 3D content, and interactive services. The new CinemaNow 2.0 platform is being demonstrated by invitation at the Renaissance Hotel, Chairman Room, as part of the Consumer Electronics Show, January 7-10, 2010.

"Our goal over the last year was to establish our digital delivery platform on leading consumer electronic devices and with major retailers," said Mark Ely, executive vice president of strategy, Sonic Solutions. "Having achieved that goal, our plan for 2010 is to further advance the Roxio CinemaNow entertainment platform and enable our partners to deliver an exceptional user experience through rich interactivity, and amazing high definition video and audio quality."

The Roxio CinemaNow 2.0 Platform enables consumer electronics companies to establish digital storefronts on their connected devices. Included within the new 2.0 platform will be capabilities that enhance the user experience:

- Enhanced Storefront: The CinemaNow storefront service has been expanded to include contextual links from each movie to additional content by that movie's studio, director, writers and actors. Also included are instant movie previews and trailers as well as recommendations.
- HD Content: The CinemaNow 2.0 platform supports both download and streamed HD content in resolutions up to 1080p at high-bit rates for maximum quality.
- 3D Ready: The CinemaNow 2.0 platform includes support for the forthcoming digital delivery of 3D content on both PC and CE platforms.
- Interactive Content: The CinemaNow 2.0 makes it possible for content owners to deliver movies with the kinds of interactivity currently available on Blu-ray disc, including: multiple chapter points with pop-up menus, multiple audio streams, subtitles, and special features.

The Roxio CinemaNow 2.0 Platform is compatible with a broad range of connected TVs, Blu-ray players, and set top boxes and will also be featured on PC and mobile devices. The PC client for Roxio CinemaNow offers a full-screen user interface, touch functionality and Windows 7 compatibility. For mobile devices, the CinemaNow 2.0 platform will be available on the Android and Win Mobile platforms.
 
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