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Monday, October 19, 2009
 Marvell Launches ARMADA Application Processors
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Message Text: Marvell today announced the game-changing ARMADA family of processors designed specifically for next generation ARM instruction set smartphones, smartbooks, consumer and embedded devices, and displays.

The ARMADA family of application processors promise offer CPU cores with PC-class performance, support for Adobe Flash technology and Blu-ray functionality. Additional features include broadband connectivity for the next wave of innovative electronics, spanning price points from low cost consumer gadgets all the way to premium performance devices.

At the core of the ARMADA family is the company's patented CPU technology. According to the analyst firm, the Linley Group, ARM instruction set CPUs ? which power 98 percent of all mobile phones ? are becoming the standard for other forms of mobile computing. Marvell ships one billion chips per year, two-thirds of which include Marvell CPUs running the ARM instruction set, making Marvell the largest producer of ARM chips in the world.

"Launch of the ARMADA family represents a watershed event in mobile computing," said Ms. Weili Dai, Marvell's Cofounder and Vice President and General Manager of the Company's Consumer and Computing Business Unit. "The ARMADA family delivers to mobile devices what skeptics once doubted could be done: fast, PC-caliber processing, full Internet experience, rich media including HD quality video and 3D graphics ? all in lightweight form factors with long battery life. There will always be a place for PCs, but the future of mobile computing ? for smartbooks, e-readers, smart tablets and more ? will by necessity get its DNA from smartphones, not PCs. Marvell's world-leading technology portfolio allows us to provide a complete platform solution not only for mobile computing, but also smartphones, gaming, printers, personal and home entertainment, and emerging consumer markets."

"The significance of the ARMADA line of processors is its unique scalability. ARMADA can be used to run everything from full-feature netbooks, smartphones to intelligent displays and blu-ray class devices," said Tim Bajarin, Principal Analyst with Creative Strategies. "Marvell's ARMADA line of processors delivers PC-power, full Internet experience, very low power consumption, and price points suitable for mass markets."

The ARMADA series of processors include:

* The ARMADA 100 series delivers high performance (1.2 GHz, 24-bit WUXGA LCD support, built in display controller, 2D graphics hardware acceleration) at low price points for mainstream Mobile Internet Devices (MIDs), connected consumer products, e-readers, and new personal information appliances.
* The ARMADA 500 series combines computing horsepower (1.2 GHz, vector floating point (VFP) v3 and 512KB L2 cache, 1080p video decode, 15 MT/s 3D graphics, WUXGA LCD resolution support), multimedia, and connectivity for high-end smartbooks and tablets.
* The ARMADA 600 series (1 GHz, ultra low power, VFP v3 and 256KB L2 cache) is dedicated to high-end smartphones, delivering high performance applications and multimedia in small form factors and low power requirements.
* The ARMADA 1000 series (dual CPU cores running up to 1.2 GHz, low power design, dual full-HD decode , high performance audio DSP, 2x32 DDR2 controllers (up to 800 Mbit/s), high performance graphics acceleration) is focused on enabling the next generation of connected full-HD consumer devices, delivering immersive viewing experiences and offering a variety of networked applications at mainstream price points.

Designed from the ground-up, Marvell's ARM CPUs are at the heart of each chip.

In addition, Marvell is introducing the newest member of the ARMADA family, the ARMADA 510 ? the Company's first ARM v7 instruction set architecture compatible application processor. The ARMADA 510 is sampling to customers this quarter.

The ARMADA family supports primary operating systems used across consumer and embedded markets including Microsoft Windows Embedded CE, Windows Mobile, Google Android, Linux, Maemo, Ubuntu, and China Mobile's OMS. To further optimize key software frameworks, Marvell provides board packages for original equipment manufacturer's (OEM) development that support Adobe Flash technology, Microsoft Silverlight, and Real Video's Real Player.

To help OEMs focus their efforts on developing differentiated products at the interface and application levels, Marvell provides complete systems-on-chip (SoCs) that combine optimized audio/video codecs and extensive use of open standards with full hardware and software integration to other critical platform elements such as Marvell Wi-Fi/Bluetooth/FM radio devices. In addition to the ARMADA 100 series featuring full compatibility with previous Marvell application processors, all of the ARMADA processors feature integrated Wireless MMX2 (WMMX2) coprocessors. ARMADA processor-based development and reference systems are available for all of the major market segments, shortening time-to-market for device manufacturers.

Devices incorporating these chips are expected to be consumer ready by early 2010.
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