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Thursday, September 10, 2009
 CEDIA: Pioneer Showcases The World's First THX Certified Blu-ray Disc Player
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Message Text: Pioneer announces its Elite EX Series in-wall speakers have attained THX Select2 certification. These products complement Pioneer's current Elite A/V Receivers that are the world's first and only THX Ultra2 Plus Certified receivers to feature Class D digital amplification.

Pioneer's THX Certified series includes:

- Elite BDP-09FD Flagship Blu-ray Disc Player: At the forefront of optical disc innovations for more than 30 years, Pioneer continues to lead Blu-ray Disc product advancements with its BDP-09FD. Outfitted with high-grade components and proprietary processing technologies, the player's THX certification guarantees performance that matches the original content.

- Elite EX Series In-Wall Speakers: Built from the ground up by Chief Speaker Designer Andrew Jones and his team of engineers, the Elite EX line integrates Pioneer's 70-year heritage in speaker manufacturing and is specifically designed for ultimate fidelity throughout the home. Pioneer's S-IW891, S-IW691 and S-IW691L integrate the exclusive Coherent Source Transducer (CST) driver technology that improves off-axis performance and provide a smoother, more accurate frequency response to fundamentally expand a room's "sweet spot." THX Select2 certification validates their capability to output the same sound level as what is required in the movie theater.

- Elite A/V Receivers: Pioneer's ICEPower Class D amplifier is uniquely designed for a more compact chassis resulting in higher power output and better energy efficiency of any A/V Receiver on the market today. First shown in the flagship SC-09TX to meet the emerging needs of high-resolution audio formats, THX certification verifies that the A/V receiver can deliver crisp, clear sound even at studio reference volume level. Pioneer has continued to integrate this digital amplifier technology in its current THX Certified SC-25 and SC-27.

Pioneer's "Project ET"

Pioneer also today exhibits a network entertainment concept player, code named "Project ET," that encompasses high quality audio and video playback, Internet access and home theater control capabilities all within a single set-top device.

Pioneer differentiates its technology concept from existing players in the market by letting consumers combine their personal music, movies and photo collections with access to a choice of online content services, social networking applications and online purchasing sites. Pioneer's concept incorporates the convenience of a unified remote control which users can also use to add and remove services based on their entertainment needs and preferences.

"For years Pioneer has developed products with its exclusive Home Media Gallery function that networks DLNA-compliant products within the home theater. Now that broadband speeds have increased to a level that lets users access high definition quality content from the Internet, we are able to consider a network platform like Project ET, which is based on a unique home theater approach to delivering networked content and services into the living room," said Russ Johnston, executive vice president for home entertainment business solutions group at Pioneer Electronics (USA) Inc.

Pioneer's concept lets consumers download and stream music, video and photos directly from a networked PC to a home theater for viewing on a large screen television. With the opportunity to directly access new, unique content from multiple free and paid online content providers, including YouTube, Netflix and Picasa among many others,

Consumers could further customize the device with preferred applications for music and movie streaming, photo storage and playback, as well as additional control capabilities. Pioneer has developed a dedicated web portal for Project ET owners to add and remove content services with a simple click of a button.

Pioneer is demonstrating the network concept with one terabyte of hard disk drive storage space for uncompressed and compressed audio file storage and playback. The device is Ethernet-equipped and has built-in WiFi to maximize connectivity. At CEDIA, the Project ET device will include a built-in internal Blu-ray Disc/DVD/CD player.

Primarily envisioned as an entertainment network device, Project ET also provides a host of custom installation tools with built-in Control4 IQ technology. A Zigbee 2-Way remote control and high definition graphic user interface allows end users to intuitively navigate their stored digital content or online media while simultaneously controlling home theater room lighting, temperature and other connected home automated products.

Project ET New Media Highlights

At Pioneer's CEDIA Booth #3009 attendees can view the Project ET network concept demonstration features: - Twitter Updates: With real-time updates to one's Twitter messaging service, Project ET can "tweet" whatever entertainment content you are enjoying to followers with a hot-link to the movie title or music album
- Buy It Now Button: Allows Twitter followers as well as Project ET users to directly purchase physical or digital copies of content based on the current media being played
- Mobile Device Streaming: Provides users with remote access to local content from the home theater system and stream it to WiFi-connected portable devices or PC, anywhere and anytime. The technology also place-shifts content, and it centralizes control of home theater components and home systems within a home theater room
- iPhone Compatibility: Utilizing Wi-Fi, Project ET users can navigate, control and playback digital media as well as home all home theater operations with an iPhone/iPod

Pioneer has not committed to a product release date and is considering various options for products based on this platform.
 
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