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Thursday, July 23, 2009
 Fujifilm Launch a Digital 3D System That Lets You Enjoy 3D Images With The Naked Eye
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Message Text: Fujifilm announced the launch of a new imaging technology: the "FinePix Real 3D System". The three dimensional (3D) digital imaging system lets you enjoy three dimensional images without the need to wear special 3D glasses.

The FinePix Real 3D system incorporates a 3D digital camera "FinePix Real 3D W1", a 3D picture viewer "FinePix Real 3D V1", and 3D prints.

The company annnoucned the world's first digital camera that can capture 3D stills and movies, the "FinePix Real 3D W1", and the "Fine Pix Real 3D V1", an 8-inch viewer on which 3D images can be displayed. Additionally, Fujifilm has successfully developed a 3D Print service enabling users to enjoy and share 3D images.

3D Photography

The Real 3D W1 camera features the newly developed "Real 3D Lens System." To achieve a natural, 3D image, it was necessary to flawlessly layer together two images, so two Fujinon lenses were installed. An aluminum die-cast frame has been used to protect the lenses from vibration and impact. A 3x optical zoom, deemed difficult to achieve in 3D photography because of the precision required to align two lenses, is also possible. Moreover, the "RP (Real Photo) Processor 3D" which is based on photo technology that Fujifilm has developed over the years, synchronizes data passed to it by the two lenses and two CCD sensors, to determine shooting conditions such as focus, brightness and tonality to instantaneously blend this information into a single symmetrical image, for both stills and movies. The 3D/2D LCD monitor features Fujifilm's own LCD panel, exclusively for the display of 3D/2D images on digital cameras, allowing users to see natural 3D images with the naked eye. As the camera performs a series of image processing steps automatically, anyone can take 3D stills and videos with high picture quality by just pointing the camera and pressing the shutter button.

Creative controls

The Real 3D camera allows users to adjust the settings to suit the scene being photographed. When using the 3D two-shot function, the camera shifts to take the second shot after taking the first shot, and saves a single 3D image in the camera manually. This allows users to edit the 3D images, particularly useful for long zoom telephoto shots where a 3D image is difficult to achieve, or conversely, macro shots, where the 3D effect can be too strong.

3D "Interval Shooting" allows further flexibility; it is possible to take two shots from different viewpoints continuously while the photographer is moving, for example by train, airplane, or car, etc., to achieve 3D images of long-distance views. Users can enjoy more dynamic 3D shots, whether they are capturing a sea of clouds from an airplane, or taking 3D shots of distant views from a car window. By using the "Parallax Control" function, the 3D images can be manually adjusted, either during filming or while viewing the images on the LCD monitor; this simplicity-of-use lets users really get creative when shooting in 3D.

2D photography

This camera also brings fun new possibilities in 2D photography. USers can take advantage of the fact that this is actually two digital cameras in one. The "Advanced 2D Mode" uses Dual Capture simultaneous shooting which lets users take two different shots simultaneously by pressing the shutter once. With "Tele+Wide Shooting", it is possible to take a close-up photo of the subject and, at the same time, a photo with a wider span - just by changing the settings of the two lenses. With "Colour Mode" Dual Shooting users can take photos of the same scene with different color tonalities, for example, "Standard" and "Fujichrome", which works by changing the processing signals on the two sensors.

"Sensitivity Mode Dual Shooting" mode enables users to change the sensitivity setting of the two shooting systems, which expands the range of photographic expression. In scenes where it is difficult to determine the optimal camera settings, users can take shots with image stabilization priority and then with picture quality priority and choose the best image later, or in panned shots, change the image stabilization levels to take two different shots simultaneously.

The camera is also equipped with a newly developed 2.8-inch Real 3D LCD monitor that displays 2D and 3D images.

FinePix Real 3D V1

The 8.0-inch 3D Picture Viewer "FinePix Real 3D V1" features Fujifilm's newly developed 3D/2D display 8.0-inch LCD panel, which allows users to enjoy and playback 3D images without needing to wear special 3D glasses. Insert a SD memory card on to which 3D images have been saved, and enjoy a 3D slideshow just by switching on the power.

The 3D Picture Viewer will suit any living room with its slim & minimalistic design. With various playback functions, users can enjoy more than 20 kinds of 3D and 2D slideshows, plus a MicroThumbnailView, and a "Picture Search" feature.

With an adjustable stand users can change the angle for clearer 3D viewing, and enjoy simple operation with the remote control included. The displayed data can be transferred not only to a memory card, but also by high-speed infrared transmission, and batch transmission by connecting to the 3D camera via a USB connection.

Key Features

- Supports playback of natural 3D stills and movies
- 3D/2D LCD panel with 480,000 dots (800 x 600 dots)
- Easy-to-use touch operation
- Transfer images to other devices; SD/SDHC cards, Real 3D camera, and also your computer via USB or via high speed infrared communication.
- PLUS, print your 3D images with high precision Fujifilm technology

The FinePix Real 3D W1 and FinePix Real 3D V1 will be available from September 2009 Pricing will be announced nearer to the date of the launch.
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