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Wednesday, November 26, 2008
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Online ad, Retail Spending Slowing
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Growth in online advertising and retail spending is slowing according to reports conducted by research firm eMarketer and comScore
EMarketer forecast online ad spending of 25.7 billion
dollars in 2009, just 8.9 percent more than the 23.6
billion dollars that will be spent in 2008.
In August, before the full impact of the economic
slowdown, eMarketer had predicted online ad spending would
grow by 14.5 percent in 2009.
EMarketer said online ad spending was expected to grow by
10.9 percent in 2010 and reach 13.5 percent in 2013.
It said paid search advertising, a market dominated by
Google, was expected to grow by 14.9 percent in 2009 to
12.28 billion dollars.
Online spending on video advertising is expected to remain
strong but its growth is expected to be cut nearly in half
next year, eMarketer said, to 44.9 percent.
Weak retail spendings
comScore said 8.2 billion dollars was spent online during
the first 23 days of November, four percent less than
during the same period last year, when 8.5 billion dollars
was spent online.
ComScore forecast that online retail spending for the
November-December holiday period will be flat versus year
ago, significantly lower than last year's growth rate of
19 percent. |
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