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Monday, August 25, 2008
 NEC Announces iDTV SoC Supporting H.264/AVC with Full HD processing
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Message Text: NEC began sample shipments of the EMMATM3TL, a new SoC product for full high definition (HD) iDTV supporting the H.264/AVC next-generation video compression standard.

EMMA3TL is an image-processing SoC integrating all the functionality needed for digital television on a single chip, including graphics and audio/video decoding.

The chip features an image-processing circuit which is an enhancement of that in EMMA2TH/H, enabling it to display high-resolution video as well as PC content.

Using the chip can reduce the PCB area by reducing the number of components required to implement a full-HD system from nine until now, to just one.

The embedded high-definition MPEG2 and MPEG4 AVC (H.264) decoder can process broadcast signals which use any major worldwide standard because it supports the DVB system used primarily in Europe, the ARIB system used in Japan, and the ATSC system used in North America.

Next month, NEC Electronics will begin providing design information for a reference board for the new product. The company will also begin sample shipments next month of EMMA2TL SoC for digital televisions supporting MPEG full HD. Because EMMA3TL and EMMA2TL have compatible pin layouts and software, users will be able to select the product suited to the broadcast format, reducing development costs and software-development times by using a common PCB for all developments.

The new product improves on the performance of each of the circuits of EMMA2TH/H and integrates previously external I/O circuits including a video A/D (analogue to digital) decoder, audio A/D decoder, analogue audio multiplex decoder, and an HDMI receiver, and integrates the H.264/AVC codec developed through the commercialization of the EMMA3SV, all on a single chip.

NEC Electronics has positioned the new product to enable quick development of full-HD digital television with H.264/AVC compatibility at low cost, and plans to market it actively. It aims to reach net sales of ?100 billion (US$909 million) for EMMA products by fiscal 2011, and plans to continue to develop and market new products in order to reach this target.

Mass production of EMMATM3TL will begin in the spring of 2009; the company plans to reach a production volume of one million units per month by the fourth quarter of fiscal 2009.

More information about NEC Electronics' line-up of EMMA solutions can be found at http://www.necel.com/.
 
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