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Tuesday, April 08, 2008
 Mitsubishi Highlights Include New DLP and LCD HDTV Enhancements and Laser TVs
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Message Text: Mitsubishi Digital Electronics America, today announced its new multi-dimensional HDTVs for 2008. New product highlights include thinner frame and brighter DLP models and Ultra Thin Frame LCD HDTVs with improved sound capabilities.

Mitsubishi also has named its recently announced Laser TV, which will be branded as LaserVue and will be available in the 3rd Quarter of 2008.

New 1080p DLP HDTVs

Mitsubishi continues to lead the competition with the largest DLP HDTV available at 73". The new 2008 product line will include three new 73" 1080p DLP HDTV models along with 60" and 65" sizes -- all featuring thinner frames, increased brightness and 3D-ready capability. These new models also will leverage Mitsubishi's exclusive 6-Color Processor for vivid color reproduction.

Mitsubishi's Diamond DLP HDTV line includes Smooth120Hz to optimize fast action scenes and Dark Detailer for higher contrast imagery.

The new DLP models will be available beginning in April. Manufacturer's Suggested Value Pricing is as follows:

WD-60735 - $1,799
WD-65736 - $2,499
Diamond WD-73835 - $4,699
WD-65735 - $2,199
WD-73736 - $3,599
WD-73735 - $3,199
Diamond WD-65835 - $3,399

New LCD HDTVs

Mitsubishi is also introducing seven Ultra Thin Frame 1080p LCD HDTV models ranging from 40" to 52". Mitsubishi reduced frame widths by more than 10 percent on all LCD models to under one inch. In addition to thinner frames, other new features include low-profile speakers offering improved sound, Smooth 120Hz Film Motion and GalleryPlayer technology.

The new LCD additions also will continue to leverage 10bit Panels, 6-Color Processor, x.v.Color and Deep Color.

The GalleryPlayer software enables display of high-definition art and photography. Users can select images from GalleryPlayer's comprehensive library of licensed digital photography and reproductions from National Geographic, The Metropolitan Museum of Art and others.

The GalleryPlayer software can be downloaded at http://www.galleryplayer.com and load on to a USB drive for installation in all Mitsubishi LCD HDTVs.

Mitsubishi's LCD HDTV models will be available beginning May 2008. Manufacturer's Suggested Value Pricing is as follows:

LT-40148 - $2,499
LT-52148 - $3,599
Diamond LT-52246 - $4,499
LT-46148 - $2,999
LT-52149 - $4,099
LT-46149 - $3,499
Diamond LT-46246 - $3,799

LaserVue

At the Consumer Electronics Show in January 2008, Mitsubishi launched a new category of large-format televisions with laser technology, and today the company announced the brand name for its new Laser TV -- LaserVue.



As the first-ever laser-powered television, LaserVue promises to deliver a range of color never before seen in home entertainment.

Today's HDTVs display less than 40 percent of the color spectrum that the eye can see. Now, for the first time ever, laser produces twice the color. Mitsubishi claims that laser beams provide the widest range of rich, complex colors, along with the most clarity and depth of field.

Mitsubishi LaserVue TVs are also environmentally friendly, consuming approximately one-half the power of today's LCD TVs.

"Mitsubishi has created a new category in television with laser technology and now we are creating an exciting new brand, LaserVue, which we believe consumers will come to equate with the industry's best performing televisions," continued DeMartin.

The company will ship LaserVue televisions in the 3rd Quarter of 2008.
 
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