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Tuesday, February 12, 2008
 Nvidia's APX 2500 Processor Brings High-def Video on Mobiles
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Message Text: Nvidia today introduced Nvidia APX 2500, an applications processor that enables 3D user interfaces and engaging high-definition video on connected Windows Mobile phones.

The APX 2500 applications processor delivers 10 hours of 720p HD playback on a mobile devices, HD camcorders and ultra-high-resolution photo imaging capabilities.

"Technologies are converging in amazing mobile devices, that have all of the rich, visual capabilities of a modern PC?from watching movies and making video calls to surfing the web and playing 3D games. The APX 2500 combined with Microsoft Windows Mobile, will make the next generation of smartphones our most personal computer," said Jen-Hsun Huang, president and CEO of Nvidia.

Nvidia has worked closely with Microsoft on the development of APX 2500.

The processor delivers HD (720p) playback and capture capability for handheld devices. It includes a new ultra-low-power (ULP) GeForce core that is OpenGL ES 2.0 and Microsoft Direct3D Mobile compliant. Nvidia's nPower technology enables over 10 hours of high-definition video playback and up to 100 hours of audio. In addition, the processor offers the connectivity and media acceleration technologies required to enable the latest Web 2.0 applications, from web browsing to GPS and mapping applications.

The APX 2500 also supports the new OpenKODE standard from the Khronos Group, also launching today at Mobile World Congress 2008 in Barcelona. OpenKODE (www.khronos.org) is a set of open standard APIs designed to enable the authoring and playback of rich media across a wide variety of devices and is being delivered by NVIDIA on Microsoft's Windows Mobile platform..

The Nvidia APX 2500 applications processor is sampling today. Live demonstrations of the APX 2500 applications processor are held at the company;s booth at Mobile World Congress 2008 in Barcelona.
 
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