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Friday, July 27, 2007
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Microsoft Creates Applied Research Group Focused on Search and Ad
Technologies
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Microsoft announced the creation of the Internet Services Research
Center (ISRC), an applied research organization dedicated to
accelerating innovations in search and ad technologies and delivering
them more rapidly to advertisers and customers.
The new group will be a part of Microsoft Research, and the team will
work closely with MSN and other product groups across the company.
According to Rick Rashid, senior vice president of Microsoft
Research, his team has a long history of collaborating with other
groups on key challenges and intends to accelerate that work.
"We?re building an even tighter bridge between researchers and
product teams," Rashid said. "The ISRC represents a new model for
moving technologies quickly from research projects to improved
products and services."
Satya Nadella, corporate vice president of Microsoft?s Search &
Advertising Platform Group, said deep collaboration between talented
developers and researchers throughout Microsoft has consistently
delivered advances in search and ad-related technologies. Nadella
pointed to efforts concerned with search relevance, spam prevention,
product search, content extraction and optical character recognition
for book search as examples of past collaboration between the Windows
Live Search development team and Microsoft?s research community. |
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