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Wednesday, June 06, 2007
 MediaTek Integrates Qflix Technology into Chipset for Optical Storage Drives
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Message Text: MediaTek is implementing CSS recording into the latest chipsets for optical storage drives, compatible with Sonic's Qflix technology, the company unveiled at Computex.

Qflix technology enables the burning of Internet video content to DVD with Content Scramble System (CSS) encryption - the same copy protection found on commercially released DVDs. DVD writers using the new MediaTek chipsets, combined with online entertainment delivery services built on Sonic software, will provide consumers a legitimate way to purchase, download and CSS-encrypted video to DVD. MediaTek is demonstrating the new chipsets in Sonic?s private meeting room at the Grand Hyatt Taipei, Presidential Suite, during Computex Taipei 2007.

"Since its inception, MediaTek has been committed to supplying its customers with the most comprehensive optical storage IC chipsets and assisting them in creating extremely competitive solutions," said Alex Chen, director of sales and marketing, MediaTek. "Our collaboration with Sonic and the incorporation of Qflix technology enables us to once again be at the forefront of market innovation and allow our partners to participate in this exciting new model for the distribution of entertainment."

Qflix implementation is made possible through Sonic's DVD On Demand technology platform. Sonic DVD On Demand provides an end-to-end solution for digital distribution, including a DRM gateway for secure export of content from approved download systems, video codecs that simultaneously convert Internet-delivered video into MPEG-2 video for DVD during the download process, automated DVD formatting tools for converting video into interactive DVDs, and an Extensible Media Protection Architecture (XMPA) that allows a wide variety of studio-approved copy protection mechanisms to be applied to DVDs as they are being burned. In addition to supporting CSS encryption through Qflix technologies, the Sonic DVD On Demand platform also integrates Macrovision's RipGuard and ACP technologies, which provide content protection solutions against digital ripping and analog copying of DVDs.

PLDS (Philips & Lite-On Digital Solutions Corp.), also announced the adoption of Qflix technology into a range of optical disc drives.
 
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